JAKARTA - The world of Indonesian tourism is undergoing an interesting shift. Now, travelers - especially from Gen Z - are no longer just looking for beds, but rather an aesthetic, reliable, and still pocket-friendly stay experience. Responding to this trend, RedDoorz as the largest hospitality technology platform in Southeast Asia, has just announced its major step to expand its hotel network in more than 300 cities in Indonesia.
For travelers, this news means more quality accommodation options spread from the city center to hidden gems.
To support the diverse lifestyles of travelers, RedDoorz optimizes its two flagship brands, which are now increasingly managed directly to ensure service quality:
SANS Hotel: Designed specifically for you who are young, dynamic, and love the lifestyle concept. With a modern and trendy interior design, SANS is the right choice for an Instagrammable staycation.
URBANVIEW: Its main target is urban or digital nomad tourists who are looking for maximum comfort with a more aesthetic and calm design, but still affordable.
Ever feel disappointed because hotel service standards are different? In 2026, RedDoorz presents RedPilot, an artificial intelligence (AI) based assistant that helps hotel managers maintain quality standards in real time.
For tourists, the presence of this technology means a more efficient check-in process, more competitive pricing, and consistency of cleanliness and services wherever you stay. "AI technology is our main factor in maintaining consistent service quality across a very large network," said Amit Saberwal, Founder and CEO of RedDoorz.
Indonesian tourists currently tend to prefer short but frequent trips (short getaways). Gen Z as the main engine of domestic travel has a digital-first approach: they do everything through their mobile phones and prioritize value and unique experiences.
"Our focus is on building an operational model that is aligned with the way Indonesians travel today: efficient, technology-based, and experience-oriented," added Amit.
With plans to add up to 150 new properties by 2027, your weekend vacation agenda now has more references. From business affairs in Jakarta to cultural exploration outside the capital, access to professional accommodation is now more easily accessible to all walks of life.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
