Artist Arkiv Vilmansa Paints EVOS and Pop Mie Collaboration with Exclusive Merchandise

EVOS, Pop Mie and Arkiv collaboration press conference. (Dinno/VOI)

JAKARTA - Collaboration between many industries, such as games and cuisine, has become increasingly prevalent in recent years. Not only presenting visual works on the screen, this synergy also penetrates the realm of merchandise as a new medium of expression.

For today's younger generation, wearing collaboration merchandise is not just about style, but also representation of the community and interests they pursue. This phenomenon then also colored the journey of the collaboration between EVOS Esports and Pop Mie which has been running for 8 years.

This year, the two present various programs that combine the competitive world of the game with broader community activities. As the latest, a collaboration with local artist Arkiv Vilmansa was introduced.

The collaboration with Arkiv is embodied in the form of exclusive merchandise in the form of limited edition hoodies that combine EVOS visual elements, Pop Mie, and the artist's signature style.

Arkiv considers this collaboration not just a visual sticker on the product, but a new form of identity that is expected to inspire, especially for EVOS Fans, the term for EVOS fans.

His signature visual style, with strong, playful characters, yet still feels mature, tries to bridge the world of gaming with art collectibles and street culture.

"I hope this collaborative product can be well received and also have a positive impact," Arkiv said via a video message at the launch event.

On the same occasion, Antonius Pandu, Senior Brand Manager of Pop Mie, said that as a brand that has long been synonymous with young people, Pop Mie wants to continue to strengthen this image through collaborations that feel organic and contextual.

Collaborating with Arkiv Vilmansa and EVOS Esports, Pop Mie tries to bridge the art world, esports, and the young gamer community in one interconnected ecosystem.

"We want to continue to grow with young people and want to continue to be relevant to their world. Gaming and esports today are not just a hobby, but have become part of a lifestyle. Therefore, this collaboration we have conceived and become a strategic step while presenting something that has creative value and can be accepted by the community," he said.

In addition, Chaya Wahyuni Kusuma stated that the relationship that was established was not only interpreted as a mere business contract.

He considers their collaboration with the instant noodle manufacturer in the cup has given EVOS great confidence to have a shared vision in inspiring the younger generation of esports to achieve their dreams.

"I personally see this not just as a business relationship, but an infinite journey, like the infinity symbol depicted in the number 8, which is expected to have a positive impact on various parties, especially for EVOS Fams and the Indonesian esports community. In the future, EVOS and Pop Mie will continue to be consistent and take creative initiatives to always be relevant for young generations," he said.

From Campus to Community

One of the programs that are consistently carried out is the Pop Mie Campus Gaming Ground. This program has visited a number of campuses, including the University of Indonesia, the Veteran National Development University of Jakarta, Esa Unggul University, Mercu Buana University, Muhammadiyah University of Tangerang, and Budi Luhur University.

Through this activity, students not only participate in esports tournaments, but also engage in discussions, experience sharing sessions, and network building with fellow gamers. This approach shows that the competitive game ecosystem is now becoming more open and inclusive.

Entering 2026, the scope of the program is planned to expand to various cities outside Jakarta. The series of events includes talkshows, tournaments, meetings with EVOS talents, as well as other interactive activities designed to strengthen the sense of community togetherness.

In addition, community tournaments are also held in several cities with an active esports ecosystem. This activity is a space for competition as well as a means of positive interaction for regional gamers, as well as encouraging a more productive hangout culture.