JAKARTA - The moment of breaking the fast in Indonesia is synonymous with the search for instant sweetness and freshness to relieve thirst. Responding to the tradition of hunting for takjil, JOYDAY officially launched a series of the latest ice cream innovations designed specifically as a companion for breaking the fast and dessert during family gatherings in the month of Ramadan.
While the traditional drinks usually dominate the dinner table, JOYDAY brings a variety of textures and international taste palettes into the breaking of the fast ritual. The main focus this year is to present a cold sensation that can neutralize the taste after a day of fasting, but still provide premium deliciousness.
President Director of PT Yili Indonesia Dairy, Yu Miao, explained that the selection of flavor variants this year is based on the characteristics of Indonesian consumers who like a combination of sweet, creamy, and strong fruit aroma. "We want to make ice cream a practical but still quality choice for takjil, providing a consistent moment of freshness in every bite when the Magrib call to prayer rings," said Yu Miao.
For culinary lovers who are looking for a more complex taste experience, JOYDAY presents a premium category that emphasizes the depth of taste, such as:
Premice Matcha: The softness of authentic green tea.
Dolce Crème Black Forest & Vanilla: Bringing the sensation of classic cakes in a cold form.
Twist Cone Chocolate & Forest Berry: A combination of rich chocolate with the fresh acidity of berries that is perfect for boosting energy after fasting.
Understanding the high mobility of the community during the time of breaking the fast (especially for those who are still on the road), JOYDAY also provides a practical variant that is easy to enjoy anywhere (on-the-go). Variants such as Matcha Sandwich, Crunch Blueberry Yogurt, to Double Scoop Mango & Coconut are presented as affordable takjil solutions but still provide culinary satisfaction.
"Our optimism is to make JOYDAY a part of people's Ramadan lifestyle. Ice cream is no longer just a snack, but has become an element of dessert that complements the warmth of the Indonesian family table," concluded Yu Miao.
All of these Ramadan refreshing products are available in traditional markets to modern shopping centers throughout Indonesia, ensuring that access to freshness is available for anyone who wants to celebrate their daily victories in a fun way.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
