JAKARTA - Ahead of Ramadan, the atmosphere of togetherness began to be felt in various regions. The holy month is a time that many families look forward to gathering again, strengthening relationships, and enjoying breaking the fast meal which is full of cultural values and traditions.
For some families, preparing a buka menu at home is a special moment. Cooking together is often a simple way to spend time with the people closest to you.
However, not a few also choose to buy takjil from traders around, visit the Ramadan bazaar, or order through online platforms. Whatever the choice, the moment of sharing food during breaking the fast remains the most anticipated part because it brings a sense of warmth and togetherness.
In this atmosphere, Nutella presents a program titled #SajikanKebersamaanBersamaNutella. Through this initiative, the public is invited to create a more memorable Ramadan moment, both when experimenting with recipes in the kitchen and when sitting at the dining table. In conjunction with the holy month, there is also a Ramadan edition packaging in sizes of 200 grams and 350 grams with special designs.
Not only sharing recipe inspiration, this program also carries a social mission. Through the "Share Together with Nutella" digital campaign which runs from February 8 to March 9, 2026, the public can share photos of the creation of the Iftar menu using the official template on Instagram.
For every recipe uploaded, Nutella will donate one Iftar meal to a non-profit foundation that helps underprivileged children.
Through this step, cooking and sharing recipes are expected not only to be a creative activity, but also to foster social awareness. The recipes that are considered the most inspiring will be recreated by an Indonesian chef and shared with children in need.
"For years, Nutella has been trying to be more than just a chocolate spread on the breakfast table. Our mission from the beginning is to bring moments of happiness, creativity, and togetherness at home, whether through cooking activities, moments of celebration, or sharing with the people closest to you," said Diane Gan, Cluster Brand Head of Nutella Marketing, quoted from official statement Nutella.
"This Ramadan, we want to realize this spirit in a way that truly reflects the values of the holy month. From sharing recipes to sharing blessings, this is the spirit of Ramadan that Nutella wants to spread," he continued.
The ten participants selected for this program will be announced on March 11, 2026 and receive a Ramadan edition gift package. In addition, all participating participants will also receive a discount code for purchasing Ramadan edition products through an online shopping platform.
The distribution of the fasting breaking meal from this program is scheduled to take place on March 16, 2026 through cooperation with a non-profit foundation in Surabaya, East Java.
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