JAKARTA - The life of young people today feels like a marathon without a finish line. From the morning, they are busy working or studying, continue to exercise to stay fit, at night there is still hanging out, community, or just me-time to keep sanity.
This kind of busy schedule has become a daily routine. It's no wonder that the Deloitte Global 2025 Gen Z and Millennial Survey shows that young people in Asia are among those with high levels of stress and fatigue, because career, education, and social life demands come together.
In the midst of activities that are not there, the body often gives subtle codes that like to be ignored. The throat starts to dry out all day talking and moving, suddenly there is a canker sore, or a hot feeling inside that makes the body feel bad. It's not a big deal, but it's enough to make your mood go down, especially if you still have to be productive.
Seeing this habit, Cooltopia caught up with young people who need drinks that are not only delicious and refreshing, but also comfortable to drink anytime.
"Young people today live their days with busy activities from morning to evening, with a fast and dynamic rhythm. In the midst of a limited rest time, they need drinks that feel light and support body comfort," said Lie Joko Budiman, Head of Marketing F&B Kino Indonesia, quoted from an official statement. Kino Indonesia.
"Departing from the positive response to the previous presence of Cooltopia, we present the latest variants of Yuzu Pomelo and Melon Orange as part of our commitment to continue to present products that are in line with the daily lives of the younger generation," he continued.
To answer this need, Cooltopia released two new flavors, Yuzu Pomelo and Melon Orange. Yuzu Pomelo has a light and fresh citrus character, which is delicious to drink after exercise or when you need a refresher in between activities. Meanwhile, Melon Orange offers a sweet and fresh blend that is more relaxed and easy to like.
Even though it comes with a modern taste, Cooltopia still maintains the natural mineral content of Gypsum Fibrosum and Calcitum which is known to help prevent and relieve internal heat. So the body still feels good even though the activity is very busy.
Not only launching a product, Cooltopia also makes a fun experience through the COOLer Wedding by Cooltopiayang event which took place on February 9-10 at the Kino Tower Lobby, Alam Sutera. The concept is made interactive so that visitors can experience the combination of two fruit flavors in one drink in a closer and more personal way.
"Through Wedding COOLer by Cooltopia, we want to present a launch experience that is closer to the daily lives of young people. Consumers not only try the latest flavor variants, but also understand the story behind the combination of two flavors in one drink through an approach that is fun and relevant to their lifestyles," said Jessica Christany, Senior Brand Manager Cap Kaki Tiga.
One of the most eye-catching spots is the Hot Buffet, an installation containing various spicy snacks that are familiar to young people's tongues. This concept illustrates the habit of eating fast and spicy food, which is often part of a busy lifestyle that sometimes ends up feeling uncomfortable in the body. This is where Cooltopia is positioned as a drink that can be a balancer, help keep you fresh and comfortable.
Through the presence of Yuzu Pomelo and Melon Orange, Cooltopia further confirms itself as a drink that is in sync with the tempo of the young generation. Not only about new flavors, but also as a drinking companion to stay active, fresh, and comfortable during a super busy day.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
