JAKARTA - Sydney Sweeney became controversial after the ad she did recently became a discussion. Sweeney uploaded a video showing her hanging a bra on the Hollywood Hills board.
The scene was part of the brand promotion he was doing. Turns out, the bra suspension had not received permission from the authorities.
Citing the LA Times, the Hollywood Chamber of Commerce, an organization that holds the Hollywood trademark, said the operation did not have a permit.
In addition, the Hollywood Sign Trust, the organization that manages the Hollywood sign, also admitted that it did not know about Sweeney's actions.
"Anyone who wants to access or use the Hollywood sign as an advertisement must get permission from the Hollywood Chamber to do so," said Steve Nissen, Hollywood Chamber of Commerce.
"The production involving Sydney Sweeney and the Hollywood sign as reported by TMZ did not receive permission from the Hollywood Chamber of Commerce and we were not aware of it," he said.
The Los Angeles Police Department also said there was no report of Sydney Sweeney breaking into the Hollywood Hills.
This is not the first time that Sydney Sweeney's ad has been controversial. In November 2025, the actor became the star of an American Eagle ad campaign with the tagline "Sydney Sweeney Has Great Jeans" which rhymes with "Good Gen"
Once silent about the controversy, Sweeney didn't seem to care about the public's negative response to the ad.
"I know myself. I know my worth. I know I'm a good person. I know I love everything and I know I'm looking forward to what's happening and I don't let people define who I am," said Sydney Sweeney.
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