Coffee Innovation that Introduces Local Wealth through Taste

Grand Opening Anomali Coffee & Kitchen (Photo: VOI/Adelia)

JAKARTA - In the midst of the rapid growth of the coffee industry in Indonesia, maintaining consistency is a challenge in itself. For Anomali Coffee, consistency is not just about the taste in the cup, but about the long journey that involves many hands, stories, and the spirit of togetherness.

Co-Founder of Anomali Coffee, Irvan Helmi, explained that since its inception in 2007, Anomali has not positioned itself solely as a cafe, but as a curator of Indonesian coffee.

"Since we first entered the coffee world in 2007, we came not as a cafe, but as a coffee curator. For us, being a coffee curator means more than just serving drinks, we have to dig up the story behind every coffee bean, while inviting friends upstream, farmers and process actors to grow together," said Irvan, when met at MargoCity Depok on Saturday, January 17, 2026.

According to him, consistency cannot stand alone. It is born from collaboration and mutual cooperation between the entire coffee ecosystem chain, from farmers to customers. Consistency is actually born from togetherness.

"In terms of product consistency and branding, everything is realized thanks to the spirit of mutual cooperation. From farmers, processors, roasters, baristas, to customers, they all play an equally important role," he explained.

Irvan also sees the Indonesian coffee industry in a very interesting phase. With the number of coffee shops continuing to increase, the trend going forward will move on three main things, namely ease, accessibility, and relevance.

"In the future, more and more people will seek convenience by drinking coffee that is practical and easy to enjoy. In addition, accessibility is also the key, followed by the relevance of coffee to daily activities. Not least, storytelling is getting stronger and will never fade," he explained.

For him, storytelling is the key to making coffee not just a commodity.

"If coffee is only seen as a product without a story, it will fall into a commodity that competes only on the price side. But coffee will not be like that. It will be many stories that continue to raise and glorify Indonesia's name," he said.

This spirit is then reflected in Anomali Coffee's latest move by opening its first outlet in Depok City, Anomali Coffee & Kitchen at Margo City. The presence of this outlet is part of Anomali's efforts to bring Indonesian coffee closer, relevant, and easily accessible to the public.

One of the innovations presented is Anomali Cola, a blend of Indonesian coffee, lemon, cinnamon, and soda that offers a new experience of enjoying coffee with a light and refreshing taste. This innovation is in line with Irvan's view of the importance of ease and accessibility, without leaving the story behind the coffee itself.

Chief of Business & Market Strategist Anomali Coffee, Nikki Fadlin emphasized that young people today are not only looking for quality, but also experience.

"We see that young people are not only looking for quality coffee, but also a fun and easy experience to enjoy. The launch of Anomali Cola at MargoCity is our step to introduce a new face of Indonesian coffee that is fresher and more explorative," said Nikki.

In addition to a variety of single origin coffees from Aceh to Papua, Anomali Coffee & Kitchen Margo City also presents a variety of food choices, from breakfast to dessert, including Anomali Pizza as a signature menu.

The combination of Cola Anomaly and Pizza Anomaly is raised as the main concept because it reflects the balance between freshness and comfort food, as well as a new medium to tell stories about Indonesian coffee in a closer way through everyday life.

Through this approach, Anomali Coffee not only maintains consistency of taste, but also consistency of value, namely mutual cooperation, relevance, and storytelling. An effort to ensure Indonesian coffee still has meaning, not just as a drink, but as a story that continues to live and grow.