JAKARTA - The lives of Generation Z and millennials in big cities are often the inspiration for endless stories. Capturing this phenomenon, a creative collaboration between the country's telecommunications company and MNC Pictures gave birth to the latest web series titled 'Yang Penting Ada Cinta'.
The choice of a web series medium is not without reason. This step was taken to strengthen the brand's presence in the digital and entertainment ecosystem, as well as conveying a message more subtly (soft selling) to the young segment that actively consumes online content.
"We see web series as a relevant communication medium for the digital segment. Through stories that are close to daily life, we want to build a more emotional engagement," said Sukaca Purwokardjono, Chief Marketing Officer of the mobile operator, quoted by VOI from a media release, Thursday, January 15.
This project is also referred to as a pilot project for long-term cooperation opportunities with the MNC ecosystem on various digital entertainment platforms.
'Yang Penting Ada Cinta' highlights the dynamics of the lives of three residents of a boarding house: Andre (Irzan Faiq), Arif (Arif Brata), and Boy (Boy). The three are depicted as being in a phase of life full of uncertainty, but still persist in fighting for their aspirations.
Andre, a regular employee, has big ambitions to revive his mother's legacy donut business.
"Andre is a representation of many people who have simple dreams, but the path is not easy. He has to learn to reconcile with failure without losing hope," said Irzan Faiq.
The conflict gets more interesting when Andre falls in love with Renata (Marsha Aruan), the daughter of the owner of the boarding house. However, their love is hit by the blessing of the parents because Renata is about to be married to a stable man chosen by her father. According to Marsha, the character of Renata reflects the dilemma of many young people who are caught between personal desires and family expectations.
Not only drama, the presence of Fajar Sadboy as a perpetual student who is "bucin" (love slave) gives a thick essence. His figure who likes to string sad poems for his lecturer gives fresh seasoning in every episode.
Meanwhile, comedian Arif Brata plays the role of a beginner content creator who often records their daily lives. Unintentionally, these simple content are viral and enter the FYP page (For Your Page), a real portrait of how the digital world works today.
Overall, the series wants to convey the message that falling and failing are natural parts of the process of growing up, as long as there is love and support from fellow comrades.
Carrying a romantic comedy genre with a slice of life approach, this show is scheduled to greet audiences starting January 19 through the official YouTube channel @smartfrenworld and @mnc_picturesofficial.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
