JAKARTA - Hermes Birkin bags are known as one of the luxury items whose value can jump drastically since they leave the store. Only loyal customers with a history of buying large amounts can get the chance to buy this bag, making it very exclusive.
Customers are also rarely able to choose the model they want, because Hermes only provides a limited number each season. The process, dubbed 'Hermes Game', actually adds to the appeal of this bag.
For those who want to go through the long process, the secondary market is an alternative. Birkin bags, which were originally priced at around $12,000 or Rp201 million, can be sold much more expensive thanks to high demand and its status as an investment item.
"The resale value, especially Birkin and Kelly bags, in the last 10 years has surpassed gold," said James Firestein, founder of the luxury goods reseller and authentication platform OpenLuxury, Se;asa December 23, quoted from the Fortune website.
Firestein added that there are many cases where people doubled their money by buying these bags ten years ago and selling them in perfect condition today. According to him, Birkin bags can be considered as an art investment.
"It's like buying a Picasso painting and storing it at home, because it can be seen and enjoyed. But a few years later, it can be sold and exchanged for something else," he said.
The increase in the price of Hermes bags is influenced by the color, material, and condition of the bag. The Black Togo 30 Birkin bag, for example, has doubled its value in five years. Even so, the price increase is also influenced by trends and demand, so there is still a risk.
The history of Birkin itself began in 1984, when Jane Birkin sketched her dream bag in a plane pocket after finding it difficult to find a suitable bag as a young mother.
Jean-Louis Dumas, an executive at Hermes at the time, then turned it into an iconic bag with a touch of equestrian elements. Firestein emphasized Hermes' unrivaled quality.
"Their leather factory is just an affiliate of Hermes, and only makes Hermes leather. So you buy a part of that heritage, but also get high-quality materials that have been used for years." he said.
For fans and collectors, Birkin bags are not just accessories, but luxury goods that can last generations and at the same time become a profitable investment.
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