JAKARTA - The beauty world continues to grow, not only in terms of products but also shopping experiences. One of the latest in Jakarta.
SEPHORA Indonesia officially opened its newest store with the Generation 4 concept, its first iconic store at Pondok Indah Mall 3, which was officially opened on December 12, 2025. This store marks the opening of the 24th store nationwide. With an area of around 505 square meters, this iconic store presents SEPHORA's latest retail concept in the Indonesian market, redefining an immersive beauty experience in one of the most prestigious lifestyle and beauty destinations in Jakarta.
"The presence of the first Generation 4 SEPHORA Iconic Store in Indonesia is proof of our commitment to always provide the best beauty experience for the community. Starting from a comfortable and modern store atmosphere, curated quality brands and products, to customer service and easy access through the website and mobile application, SEPHORA is present to complete everyone's beauty needs, wherever and whenever," said Selvi Novita Kosasih, Associate Vice President PT Panen Wangi Abadi (SEPHORA Indonesia).
The Pondok Indah Mall 3 stall features an iconic black-and-white open facade that is symmetrical and elegant, creating a store front that is firm but transparent. This design increases visibility while inviting customers to enter a modern and classy beauty area.
English:
Inside the outlet, the interior layout is designed to go beyond the usual standards. The new Beauty Hub integrates Beauty Services, Mini & More, Hot On Social, and Premium Fragrance tables. The circular lines at the top of the room are combined with natural textures and premium finishes, creating an alluring and Instagram-worthy centerpiece.
In addition, the updated wall elements further emphasize the brand's identity. All these updates are done to provide a more special and memorable shopping experience.
This latest store presents the best portfolio from its own label, to various global beauty icons that are available exclusively, including Rare Beauty, Sol de Janeiro, Sunday Riley, Huda Beauty, Fresh, and Givenchy. - presents the highest quality, bold innovation, and universal diversity. This turns trends into everyday essentials, offering a range of makeup, skincare, beauty tools, and other products so that everyone can find the beauty that suits their needs.
All beauty enthusiasts can get a guide tailored to their individual needs from trained beauty advisors, as well as enjoy a free makeover session.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
