YOGYAKARTA - Often, the way we act is not entirely the result of free will, but rather an invisible imprint. For this reason, let's unpack some examples of social behavior paradigms that fundamentally shape humans.
This article will take you beyond theory, by delving into real case studies and everyday scenarios. Be prepared to understand the deepest roots of the norms and behaviors you have always taken for granted.
Why Are Our Minds Stuck?The paradigm of social behavior, as reported on the An Nur Lampung Islamic University website, is a major coverage that focuses on individual behavior and how it is formed through interaction with the environment.
The basis of his thinking is very influenced by the principle of behaviorism introduced by the leading psychologist B.F. Skinner. According to this view, behavior is not just free will, but a learned response.
Skinner emphasized that individual behavior tends to be repeated if it receives positive reinforcement (rewards) from the environment. Conversely, undesirable behavior will decrease if it is followed by negative reinforcement (punishment or bad consequences).
In the social context, this paradigm gives birth to two main theories. First, the Behavior Theory which explains that individuals will be motivated to repeat behaviors that get appreciation from the environment. For example, a student who receives an academic award will be motivated to maintain his or her diligent learning attitude.
Meanwhile, Exchange Theory sees social relationships as transactional processes. Social interactions involve exchanges, both in the form of appreciation and consequences.
Exchange theory occurs when individuals continue to receive rewarding value from their interactions, they will continue to repeat these behaviors in order to get further rewards, forming a stable pattern of interactions and behaviors in society.
Also read the article discussing Understanding Structural Functional Theory: An Important Foundation in the Science of Sociology
5 Examples of Social Behavior Paradigms in LifeThe following are some examples of relevant behaviors in everyday life, and are classified in behavioral theory and exchange theory:
Social Media Behavior (Positive Reinforcement)The easiest to understand is when someone uploads personal content and receives thousands of Likes, Shares, and praise comments (awards).
This positive reinforcement encourages the individual to consistently repeat the behavior of uploading or even increasing the intensity of sharing their life in order to gain the same social validation and attention.
Waste Disposal Habits (Negative Reinforcement)In environments that impose strict fines or social penalties for littering (e.g., through CCTV or community sanctions), individuals will learn to dispose of their waste in the proper place.
Well, this behavior is maintained because of the motivation to avoid negative consequences in the form of fines or public shame.
Gamification of Application Phenomena (Exchange Theory)Many fitness or learning apps use a system of badges, streaks, or reward points. When users complete a goal, they receive these virtual rewards.
This reward serves as an exchange that motivates users to continue using the app and repeat the desired behavior (learning or exercising).
Health Protocol Compliance (Joint Strengthening)During the pandemic period, the habit of wearing masks was strengthened positively by the praise of fellow citizens and negatively by avoiding fines from officers. This combination of reinforcement quickly formed a new norm in the social behavior of the community.
Overtime Culture in the World of Work (Appreciation)An employee who often works overtime and completes tasks outside working hours (persistent behavior) receives appreciation in the form of a job promotion or performance bonus (award).
This appreciation strengthens the behavior of overtime, even if it harms the balance of life, because individuals are driven by a highly desired professional reward.
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