JAKARTA - Universal Music Group (UMG) released merchandise in the form of masks to help victims of COVID-19. The label, which houses musicians such as Justin Bieber, Billie Eilish, and BLACKPINK, issued masks under their mask clothing line, Bravado.
Not only victims, those who are experiencing difficulties due to COVID-19 also get help because all sales of masks will be donated 100 percent to several charities. One of them is MusiCares, which is an organization to help musicians in need. In addition, they also took the initiative to help musicians who were experiencing difficulties in England.
UMG also made a donation by donating 50 thousand masks for a food bank, lunch program, homeless shelter, and community services, reported by Variety.
With the slogan 'We help you' (We've got you covered), this action is done to help those affected by the COVID-19 pandemic. Bravado masks can be used and washed easily, but these masks are not medical devices that can keep you from COVID-19.
For 15 US dollars, you can get various masks with designs tailored to UMG artists, including The Weeknd, Queen, Ariana Grande, Black Sabbath and others. You can buy them through the site www.wegotyoucoverednow.com to see a variety of mask designs.
This method is done by the biggest music label to help the entertainment and medical industries in fighting the corona virus pandemic. Moreover, the chairman of UMG, Sir Lucian Grainge, is reportedly going through a recovery period after contracting this virus. He has been treated since March 13.
This move is quite new for a label that has had influence through its musicians. In addition, this was done after the aftermath of a number of tour delays or cancellations and performances by UMG artists such as Justin Bieber and Billie Eilish this year.
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