JAKARTA - In view of the title of Puteri Indonesia 2025, Firsta Yufi emphasized that the title was not only a crown. However, he also considered it a big mandate to bring Indonesia's name to the international stage.

"The Indonesian country means not only title, but also responsibility. An Indonesian Princess must be able to introduce this nation to the world with all its beauty, diversity, and achievements," said Firsta, when met at Lippo Mall Kemang, Jakarta on Friday, September 26, 2025.

This 24-year-old woman also touched on her experience and plans in an international event. For her, every beauty contest is an opportunity to show the uniqueness of Indonesia.

"The Miss Puteri Indonesia 2025 event is not just a competition. There we all actually made a vision and mission, not only looking beautiful in front of the jury, but introducing culture, values to Indonesian products," he explained.

"We don't just talk or walk on stage. We carry a mission. As women, we must have empathy, we must use those values to convey messages to the world," he continued.

On that occasion, Firsta also said that she brought local products as part of cultural diplomacy.

"At Miss Supernational 2025, I had brought Indonesian specialties such as pangpang and several other products. I also brought beauty products from my own brand. Starting from makeup, oil, body serum, body lotion, all are completely original made in Indonesia," said Firsta, while promoting its products.

According to him, this method is not only to introduce culture, but to strengthen Indonesia's image in the eyes of the international community as a creative nation with products that can compete globally.

When we show our products, foreign people know, this is made in Indonesia. That's a matter of pride," he said.

Firsta emphasized that international events also open space for the exchange of ideas. "There, I can learn from friends from various countries. How do they think, how do they see Indonesia. It's a very valuable opportunity," he explained.

He hopes that this experience does not stop only on him, but also becomes an inspiration for other young Indonesians.

"My hope is that not only me, but many young Indonesians can have opportunities like this. They can learn, bring works, and introduce their country to the world," he said.

Firsta touched on the issue of equality. For him, this is very relevant to the role of a Puteri Indonesia.

"We should not just depend on foreign products. We must believe in our own products, use them, and at the same time encourage everyone to have the same opportunity to develop," he added.

His statement is in line with the spirit raised at the Journey in Elysium Fashion Run at Lippo Mall Kemang. In the event, the theme 'Karya Setara' was presented as a form of collaboration between designers and students with special needs, presenting inclusive and social meaning clothing works.

"Fashion, beauty, and artwork should be space for everyone. Equality is important and inclusive works actually show that diversity is a woman's strength," explained Erika Ardianto, Chair Woman IFC.

In closing, Erika expressed her optimism that the world of beauty and Indonesian fashion will continue to rise.

"I believe, this is an era of revival. Indonesian fashion, Indonesian products, and Indonesian talents are already known to be wider. Not only domestically, but also on the world stage." he continued.


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