JAKARTA - A healthy lifestyle is now getting closer to environmental awareness. The concept comes at the Fresh Track 2025 which will take place on Saturday, November 8, 2025 at the West Plaza Gelora Bung Karno (GBK), Jakarta.
Carrying the tagline Run, Celebrate & Glow, this year the event will be held with the concept of Night Run or night running. Participants will experience running in a lively glow in the dark, plus entertainment from the RAN music group.
PT Supra Boga Lestari Tbk's Chief of Marketing & Merchandising Officer, Elsa Dian Trifani, explained the meaning behind the name of this event.
"Fresh (Freshness) emphasizes our commitment to fresh products and a healthy lifestyle. Meanwhile, Track (New Beginnings) describes a new journey in life that is in line with the spirit of celebrating Ranch Market's 27th birthday and the 18th Farmers Market," Elsa said at a press conference in East Quarter, Grand Indonesia, Jakarta, recently.
Elsa added that the selection of GBK as a location was not without reason. Gelora Bung Karno was chosen as the location of the event because this location is a gathering point for runners in Jakarta.
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Like the previous year, this event also brings together a sustainable lifestyle with the theme One Finisher, One Mangrove. This means that every participant who reaches the finish line will contribute to planting one mangrove tree in the coastal area.
"This initiative has a direct positive impact on the environment by increasing biodiversity and protecting the coastline," said Elsa.
5K 2025 Fresh Track tickets are sold exclusively through the Blibli platform until October 24, 2025 at a price of IDR 299,000. Blibli's COO & Co-Founder, Lisa Widodo, emphasized that this event is in line with the company's focus on sustainability.
"Through the Fresh Track 5K which was initiated with the Ranch Market and Farmers Market, we want to show that small action can have a big impact if it is done together. Under the umbrella of ESG Blibli Ticket Action, we focus on reducing emissions while at the same time encouraging an environmentally friendly lifestyle," said Lisa.
The running agenda that brings together this sustainable lifestyle is not only the celebration of the 27th anniversary of the Ranch Market, but also in line with the commitment of Blibli Tiket Action which culminates in the 2025 EcoGround Building Step.
"Through a healthy and sustainable lifestyle, we are jointly stepping towards a greener future," concluded Lisa.
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