Modern Male Care Prefers Effective And Anti-bribet

Illustration of male body care. (Freepic)

JAKARTA Self-care is no longer an exclusive thing for women. Currently, more and more men are starting to realize the importance of maintaining skin hygiene and health.

However, a fast lifestyle makes most men reluctant to get attached to complicated routines. They tend to find practical, effective, and can meet many needs at once.

Medical facts show that the condition of a man's skin is different from that of a woman's skin. According to research reported by the National Library of Medicine, male skin is generally 20'30 percent thicker, with higher sebum production due to higher testosterone levels.

This condition makes male skin more oily, pores bigger, and more susceptible to acne and comodo. Plus, shaving habits can cause irritation to micro wounds that require special care.

Therefore, not a few men choose products with versatile functions that can save time, aka anti-ribet. Treatment products with the all-in-one concept are one of the choices in demand, because they allow facial, body, and hair cleansing with only one step, as well as bath soap which also functions as shampoo, as well as other body care products.

"The solutions of various all-in one products are considered ideal for those who are active, often exercise, or travel a lot, without having to bring various kinds of care products," said MelfianaBrand Manager of Nerman, PT Gloria Origina Cosmetics, in a statement to VOI.

This new awareness also boosts the growth of the male care market globally, including in Indonesia. The Mobilityforesights report states that the value of the male care market in Indonesia in 2023 will reach USD 882.1 million and is expected to increase significantly until 2029.

This trend is not only influenced by the increasing purchasing power of the people, but also by lifestyle changes, social media, as well as the role of celebrities and influencers who normalize the spaceing routine for men.

In the midst of this trend, a number of international brands have begun to present a line of men's special products that are simpler but more effective. Including Nerman from Vietnam, which is now entering the Indonesian market by carrying the concept of all-in-one products.

"Starting to clean the face with a refreshing cold sensation, multifunctional soap that can be used for the body and hair, to products aimed at the convenience of men's sensitive areas," he said.

Trends like this are also considered ideal because men with high mobility tend to need solutions that suit their busy activities, including compact care products, not complicated, but still able to maintain skin health.