Celebrate 10 Years Of Puzzle Bag Existence, Pop Up Store Loewe In Jakarta Pamerkian 19 Exclusive Series

Puzzle LOEWE bag (Doc. LOEWE)

JAKARTA - The iconic bag with the puzzle design of Loewe's output has colored the fashion scene for 10 years. To celebrate its existence, there are pop-up stores in Jakarta that feature 19 exclusive series.

Located at the atrium Plaza Indonesia, the Pop-upstrore Officially opened on July 24, 2025. Here fashion lovers can see various exclusive series that rarely appear. The Pop-up store from Loewe Puzzle will be present until September 6, 2025.

A total of 19 Loewe Puzzle re-edition bags are available in Indonesia alone. One of the highlights of Loewe Puzzle's re-edition collection is a confetti themed where it is decorated with playful and festive colorful posets.

The Loewe Puzzle confetti bag was inspired by this brand collaboration project with artist Lara Favaretto who made a confetti installation at the Fall/Winter 2023 collection show.

In its 10-year existence journey, Loewe Puzzle has transformed into various design themes. Such as a sporty and masculine style with alace-up accent, as well as a polkadot pattern inspired by a 19th-century novel, decorated with realist celestial motifs, and pixelated motifs from the Spring/Summer 2023 collection. And when the pop-up store opening ceremony, some were sold out.

Now the identity of a bag is not only through design but also through additional bag charm. Loewe also released a row of adorable animal-shaped bag charms.

Actually, bag charm designs are designed to follow every theme from the Loewe Puzzle re-edition collection. But of course, you can also combine it with another Loewe Puzzle bag.

In addition to the collection of re-editions, there are also the latest Loewe Putelel creations. Such as the Biker series with the addition of an Edgy bubble and aluminous model with a weaker structure.