JAKARTA - Modest fashion is now growing, not only for formal events or worship, but also for stylish casual styles for daily activities.
The year 2025 is marked by a simple but elegant fashion trend that combines comfort and aesthetics. Practical ready to wear cuts, bold colors such as navy, charcoal, and dark gray, as well as warm earthy tones are the favorite choices of fashion enthusiasts, especially among young mothers who want to look neat without complicated.
This phenomenon is clearly seen in the widespread term "outfit between school children" on social media. Starting from uploads of young mothers who shared photos of OOTD when delivering or picking up children.
"This trend then inspired many people to combine functions and style in one appearance," said Glamlocal Coordinator Rizky Azhar at the Glocal Glomlocal Pondok Indah Mall 3, Jakarta, recently.
As if capturing the trend that is being loved, a number of local modest fashion brands show off their casual collections suitable for children's pick-up activities as well as carrying out various activities.
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Various collections can be seen at the Glomlocal Mid Year Sale 2025 event which will take place on August 6'10, 2025 at City Hall, Pondok Indah Mall 3, Jakarta.
"Our target is for women aged 25'35 years, especially young mothers who need comfortable clothes but still kece. The model can be simple blouses, shirts with minimal embroidery, or one set with skirts or pants. Everything is easy to mix and match," added the woman who is familiarly called Kiky.
According to Kiky, the color trend has also changed from year to year. If previously pastel dominated, now the colors of bold and earthy tones are more in demand.
In addition, several local brands also carry the concept of a capsule wardrobe containing six items that can be mixed and match as needed.
This year, GlamLocal presents more than 135 modest fashion brands and 15 F&B brands in celebration of their 2nd anniversary. The brands participating includeie Luna, Restu Anggraini, Gamaleea, Atkey, Kamila Wardrobe, Aqsa, Heaven Lights, to Tuscany, as well as supporting brands such as Cekhas, Nay Sportswear, and Jims Honey.
Kiky explained, since the beginning, GlamLocal was designed as a platform for online-based modest fashion brands to meet customers in person. Sales through bazaars are increasingly important amid rising costs and taxes on marketplace platforms.
"We want to bring together sellers and buyers directly. That's the core of GlamLocal," he concluded.
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