Starting From Lazy Sahur, Dimas Beck Siasati With Fast Food

Dimas Beck (Photo: IG @dimasbeck)

JAKARTA - Towards the end of Ramadan, the body is accustomed to fasting and many feel malasm sahur. As a result, they often wake up late for dawn so they hurry to cook before the dawn call to prayer. Reflecting on this experience, Dimas Beck is always ready to eat food.

But don't imagine the fast food choice Dimas is noodle isntant, no. Dimas makes ready-to-eat meals with a variety of typical home cooking menus, such as Chicken Opor, Kecombrang Chicken to Balado Limau Meat. Incidentally, Dimas has a Laukkita business.

“Previously, it may have never occurred to the public that a typical Indonesian dish with its rich spices and unique processing methods could be served quickly without being complicated. This is what we break through technology, "said Dimas Beck, co-founder of Laukita.

He explained the technology used, namely the food is vacuumed in packaging and frozen when the food is in its highest freshness condition without preservatives so that it is hygienic and practical.

Thanks to this innovation, this ready-to-eat food product only needs to be heated for three minutes before enjoying. This advantage is also an attraction as a choice of suhoor menu, which is served fast and practical but nutritious.

Besides being fast, ready-to-eat products can also be a healthier menu choice because they are served not fried like frozen foods in general.

With these various advantages, Dimas said that this ready-to-eat dish is increasingly attracting people's attention. Dimas revealed that Laukita's sales continued to increase, he and the team continued to expand and build a number of innovations in order to meet high customer demand.

"We present platforms such as Webshops and Applications that make it easier for customers to access Laukita products. Especially now that we are currently undergoing worship in the month of Ramadan. The hope is that people will no longer need to bother going out of the house or going around looking for food to prepare a meal and break the fast, ”said Dimas Beck.