JAKARTA - Regenerative tourism is a new approach in the travel industry that focuses not only on conservation but also on environmental restoration and empowerment of local communities.
Not only "not damaging", this concept encourages tourists and industry players to have a positive impact on destinations visited from both natural, cultural, and social perspectives.
In the midst of the global trend of environmental awareness and the desire to travel responsibly, the regenerative approach is in the spotlight in the development of future tourism, including in Indonesia.
Responding to this development, the Indonesian government continues to strengthen its commitment to lifting regenerative tourism values. Cultural diversity, natural wealth, and local hospitality are positioned as the advantages offered to international tourists.
This was conveyed by the Deputy for Marketing of the Ministry of Tourism, Ni Made Ayu Marthini, who stated that the regenerative approach is one of the main values that continues to be communicated in the promotion of national tourism.
"We remain focused on communicating Indonesia's added value, such as cultural diversity, nature, and service quality which are more focused on regenerative tourism," said Deputy for Marketing of the Ministry of Tourism Ni Made Ayu Marthini as quoted by ANTARA.
The 'Worldful Indonesia' campaign which was held throughout the year became a medium to invite tourists to contribute to the preservation of Indonesian culture and nature. The goal is not only to increase visits, but also to build awareness of the importance of responsible and sustainable tourism.
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In an effort to expand the reach, the government establishes active cooperation with travel agents from various countries and offers a form of strategic support that facilitates promotional collaboration. Made emphasized the importance of maintaining good relations with international tourism operators so that Indonesian tourism marketing remains competitive.
A series of promotions was also intensified through the presence of the 'Underful Indonesia' team in various countries such as Germany, Italy, Malaysia, and several major cities in Southeast Asia. In the near future, similar promotions are scheduled to take place in Korea, China, India, Britain, and the United States.
In addition to promotions, the government also makes it easier to access entry for foreign tourists. One of them is through the expansion of the coverage of visa facilities upon arrival (visa on arrival) and the potential temporary visa-free policy for certain countries. Additional direct flight routes from the main market are also being pursued to improve connectivity and travel convenience.
To remain in line with the needs and expectations of global tourists, the Ministry of Tourism actively monitors the growing trends and issues through digital channels and social media. Two-way communication with tourists is considered crucial in maintaining trust and transparency.
According to Made, Indonesia remains a safe and open destination for international tourists, despite political dynamics or conflicts in regional areas. The government also continues to monitor the situation and prepare anticipatory steps in the event of a significant change in the pattern of cross-border visits.
With a adaptive approach and a comprehensive strategy, the government hopes that Indonesia will be increasingly known as a leading destination in Southeast Asia not only because of its natural and cultural beauty, but also because of its commitment to building tourism that has a positive impact.
As a form of responsibility, Indonesia also regulates the implementation of tourism businesses through regulations that ensure aspects of safety, health, and protection for tourists. Regulation of the Minister of Tourism and Creative Economy Number 13 of 2020 is the legal umbrella that regulates standard risk-based business activities, including strengthening safety protocols in tourist destinations.
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