JAKARTA Indonesia is known as a country rich in culture and full of passion for togetherness. Eating well, music that unites, to the moment of celebration with those closest to you has become an inseparable part of everyday life.
Cadbury Dairy Milk officially collaborates with one of the most popular K-Pop groups, ENHYPEN, to launch classical milk chocolate with a new recipe that is more delicious. This special collaboration is ready to present a sensation of taste that spoils the tongue as well as celebrate the moment of togetherness of the Indonesian people.
"ENHYPEN's creativity that has succeeded in inspiring millions of fans in Indonesia amazed us," continued Anggya. "We really admire the solidarity of ENGENE, as ENHYPEN fans are called, which is so close. Through this collaboration, we want to bring more happiness, exciting moments, and inspiration to all chocolate and music fans," said Anggya Kumala, Marketing Director of Mondelez Indonesia.
As snacks, there comes a new formulation that retains its distinctive soft texture, with a more intense and satisfying chocolate taste. Brown snacks with a new version are the perfect combination of a strong-rooted Indonesian culture of togetherness, enriching every moment of happiness and close-paced relationships.
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"Making from a sustainable cocoa source, Cadbury's new taste will make the moment of togetherness warmer and full of memories," added Anggya.
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