Through The Casual Outfit Collection, This Brand Gives Young People The Opportunity To Expand Social Network

Citizen TYGA (DOK. TYGA)

JAKARTA - The fashion industry has recently not only competed in terms of design and creation. More than that, one of the fashion brands actually opens up opportunities for its collectors to get to know each other.

TYGA is here to bring the spirit of self-authentication. This brand invites the younger generation to a more senior generation to appear comfortable in an elevated casual style.

Niccolas Lim, Creative Director of TYGA said, through the collection room located in the Pondok Indah Mall area 3 floors 2. TYGA is expected to become a general hub room, where every generation can meet through the same interest, be it through passion, or lifestyle. Together, build a collective community.

"Where everyone who joins receives a Citizens of TYGA passport, as his identity," Niccolas Lim said in his statement.

Cara agar bisa bergabung bisa lewat pembelian dengan nominal tertentu, pembeli akan mendapatkan perintah untuk menjadi bagian dari komunitas citizens berupa passport eksklusif sebagai penandataan bahwa telah menjadi Citizen of TYGA.

"Maybe you'll ask, 'what do you have this passport for?' This passport is used to collect post stamps that you can get if you buy products both in stores and online. What's more interesting, there is a limited edition stamp which if you manage to get, you can exchange them with special items," he explained.

TYGA's first collection; UNSTIGMATIZED, designed with high quality and aircraftmanship, will be released in stages in 15 special releases. Each of its designs has a narrative about honesty to oneself, and is free from social judgment.

"We often hear people who are old say 'I used to be...' now, we hope there is no need for reminiscing anymore, everything can remain cool, can be relevant, no matter how old,' said Niccolas Lim.