Cultural Heritage Becomes Trend, Local Designer Challenged To Advance Class

Photo archive - National Chairperson of the Indonesia Fashion Chamber (IFC) Lenny Agustin while visiting the Heritage Center in Jakarta. (ANTARA)

JAKARTA - In the fashion world, inspiration can come from anywhere from modern architectural lines to cultural heritage that has lived for centuries. Ethnic designs, in particular, are increasingly in demand because they are able to convey stories, identities, and visual uniqueness in one view.

Not infrequently, houses of international fashion adapt elements of local culture to their collections, raise traditional elements to the global stage. However, this step often raises discussions about ethics, originality, and recognition of sources of inspiration.

The chairman of the National Indonesia Fashion Chamber, Lenny Agustin, stated that when local culture is a design inspiration for international brands, it can be an opportunity to expand the reach and attraction of local products to the world market.

"If we look at the positive side, when local cultural identity is brought to the global realm, it can be an important moment for brands, designers, and MSME players to participate in promoting and selling their products," said Lenny as quoted by ANTARA.

He gave an example of the case when the Prada fashion house created a sandals design inspired by traditional Indian culture. According to Lenny, it's fine if a brand takes inspiration from other cultures, especially in a dynamic fashion world.

However, he stressed that it would be much more ethical if the creative process also involved local craftsmen from the culture raised.

"If the design is completely mimicking without involving local parties, it can be considered unethical. It would be better if there was direct collaboration with the people who own the design so as not to harm them," said the designer, known for the keybaya modification innovation.

Lenny added that the involvement of big names in adapting local designs can actually encourage recognition of the authenticity of these products. The global public can also recognize these products more authenticly if they get them directly from their home countries.

However, he also highlighted that this is a challenge for local craftsmen to continue to improve the quality of their products. The hope is that world consumers can gain product experience that is not inferior to international brand standards.

According to him, cross-sectoral collaboration is needed to maintain and advance local cultural wealth. Public awareness of the importance of preserving and promoting cultural heritage is a crucial first step.

"We need to care for our cultural products together. From there, we can develop it together both in terms of aesthetics and technology in order to be able to compete in the global market and remain relevant to the times," concluded Lenny.