JAKARTA - Self-love is now often echoed as a trend on social media, especially related to skin care and beauty.
Many people are invited to love themselves as they are, including accepting filtered skin conditions.
However, behind the positive narrative, education about skin care is still often missed. In fact, understanding skin health from a dermatological perspective is a fundamental thing that should not be ignored.
The phenomenon of positivity skin does provide a safe space for those who have been under pressure by unrealistic beauty standards. Unfortunately, some campaigns only stop at the slogan, without providing the public with the right knowledge of caring for the skin.
In fact, appearing natural does not mean neglecting skin needs, such as protection from UV rays or handling acne using a method that is in accordance with the doctor's recommendation.
In the digital era, perceptions about beauty tend to be distorted by edited and filtered visuals. Messages to dare to appear real deserve appreciation, but also need accurate information about skin health.
Otherwise, people are prone to misguided and instead normalize problematic skin conditions without scientific care efforts. This has the potential to cause long-term health problems.
Putting forward self-love is actually not just accepting skin conditions, but also responsible for caring for it. Awareness to love yourself must be in line with adequate education about skincare. This means that people need to be guided to distinguish between promotion of mere slogans and guidance on proper dermatology-based care.
Recently, the 'Skin Goals VS Skin Reality' campaign uploaded on TikTok has become a public spotlight because it is considered successful in conveying this narrative more fully.
In the campaign video, women share experiences about their skin that are not always perfect, as well as show a consistent routine of caring for the skin.
My skin is not always flexible, and it's normal. The important thing is that I'm comfortable with myself, and know how to care for my brain properly," said Nadine Velysia, one of the creators involved.
This campaign takes advantage of a storytelling approach through Key Opinion Leaders (KOL) who carry out a static social experience content from Jglow's official account. By comparing social expectations about perfect' skin with actual conditions, messages brought to be more relevant and easy to accept audiences.
Netizens' responses also tend to be positive, because they feel represented by these true stories. Many claim to be more motivated to treat their skin wisely, not just covering up deficiencies with filters. This campaign opens up at least space for discussion that self-love needs to be accompanied by correct skin care knowledge so as not to cause misklimation.
Jglow as the initiator of this content emphasized that their goal is not only to make people confident without filters, but also to provide education about the importance of skincare routines that match their respective skin needs.
"We want people to love themselves, at the same time understand how to care for the skin in the right way," explained Chania, CMO Jglow.
Through the 'Skin Goals VS Skin Reality' campaign, messages about loving yourself become more realistic, not stopping on the surface. Education about skincare that is right is also inserted so that people are more aware that skin health is part of self-love itself, not just following the trend of appearing natural on social media.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
