JAKARTA - The world of beauty is always the arrival of new trends that steal attention. Recently, the trend about slow beauty has become increasingly trending, namely a trend that invites people to be more aware of being more beautiful.

Quoted from Elle, on Monday, July 14, 2025, slow beauty is a way to take care of yourself with care and sustainability. Not only about looking beautiful, but also about choosing products that are really needed by the skin and not harming the environment.

With this trend, a person is invited to get to know more about the contents of the product to be purchased and used. Starting from how the product is made to its impact on the body itself and the earth. Here are some complete benefits and the goals voiced from the slow beauty trend.

1. Wise and sustainable

Slow beauty is not only about the products used, but also about the processes and impacts of the environment. This trend encourages consumption more wisely, chooses fewer quality products better, and supports brands with sustainable practices to protect the environment.

2. Holistic approach

Not only to beautify yourself, this trend also aims at a holistic approach. This trend includes overall well-being, including sleep, diet, and mental health.

The beauty of slow beauty is to encourage rituals that promote relaxation, more relaxed self-care, so that relationships with oneself are stronger.

3. Provide long-term results

Slow beauty focuses on building a habit of maintaining skin health over time, rather than seeking instant results through harsh chemicals. This trend emphasizes patience and consistency, which has an impact on long-term outcomes for self-care.

4. Close relationships with nature and avoiding waste

By implementing slow beauty, it prioritizes natural and organic ingredients. This trend greatly utilizes natural wealth and minimizes the use of synthetic chemicals.

Not only that, slow beauty also encourages the consumption of beauty products with great attention. This can reduce waste from excess purchases and single-use packaging that can damage the environment.


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