JAKARTA - The popularity of typical Korean fried chicken continues to skyrocket, especially through social media which is filled with mukbang content and culinary reviews from all over the world. Its distinctive characteristics lie in the crusty layer of skin, flavor-rich sauce, and the texture of the meat that remains sustainable.
The combination of sweet, spicy, and savory from a typical Korean sauce makes this fried chicken different from the Western or local version. No wonder the K-food trend, especially Korean fried chicken, is the favorite choice for many people who want to enjoy South Korean culinary sensations without having to fly to Seoul.
In the spirit of celebrating the 30th anniversary of the existence of Korean fried chicken outlets bb.q Chicken globally held a series of special activities that combine the spirit of culinary with popular Korean culture, including sports.
In Indonesia, this restaurant has obtained halal certification from MUI and is present at several shopping centers such as Citywalk Sudirman and Pondok Indah Mall 2, and is planned to be present at two new locations in the near future.
One of the activities that attracted public attention was an opportunity for Korean fried chicken fans to gain a unique experience watching international football matches live in Seoul, South Korea. This event will bring together two big clubs, FC Barcelona and FC Seoul, in an exhibition match planned to be held at the end of July 2025.
"Through this program, we want to share a memorable experience for lovers and customers by bringing customers closer to a very interesting Korean culture and enjoying a very popular football competition in the world between two well-known football clubs FC Barcelona and FC Seoul," explained Teppy Ardianto MK, Marketing Head bb.q Chicken Indonesia in a statement to VOI.
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The public can participate in a number of activities that are prepared to the public, both online and offline, ranging from purchase transactions on outlets, to creative competitions on social media such as Instagram and TikTok. Some of the activities offered include a photo upload competition while enjoying products on social media and K-pop dance challenges.
Five selected participants from all these activities will get a vacation opportunity to South Korea. The prize includes round-trip flight tickets, accommodation, football match tickets, as well as a visit to the iconic culinary and restaurant training center which is the forerunner of this fried chicken brand.
This package does not include travel insurance, personal goods costs, and pocket money during free time in Seoul. Complete information regarding the announcement of the winner is scheduled to be available on the organizers' official social media accounts on July 23, 2025.
"With the spirit of Korean pop culture, this celebration is an event that unites appetite, creativity, and enthusiasm for the world of sports and culinary," concluded Teppy.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
