Womenpreneur's Brave Steps To Conquer Digital Technology Challenges

Illustration of womenpreneur (Photo: Freepik/Freepik)

JAKARTA - The business world continues to change. For womenpreneurs, women who run their own businesses, the challenges of the times are not only about competition, but also how to remain relevant and agile in the midst of the swift flow of digital transformation.

In the era of massive hybrid and digitalization work as it is today, women's business actors are required to be more technology literate. Not only so that businesses continue to run, but also develop in a more efficient and intelligent way. Moreover, now many digital tools make it easier for women entrepreneurs to take advantage of technology from various business scales.

From marketing products through social media, managing finances with applications, to holding virtual meetings with out-of-town clients, everything is now done digitally.

Many womenpreneurs now rely on technology to save time, operational costs, to reach a wider market. And the key is one thing, namely reliable digital devices.

With hybrid work becoming a new lifestyle, many female entrepreneurs are now running their business from anywhere, either from home, small shops, or even while traveling. In this context, compact, tough, and safe technology tools are a mainstay.

Seeing this need, ASUS Indonesia launched the latest ASUS Expert P Series product line, including ExpertBook P3, ExpertCenter P4 Series, and ExpertCenter P500 Mini Tower. These devices are designed to support professional work on various business scales, including MSMEs and individual ventures.

Yulianto Hasan, Director of Commercial Products ASUS Indonesia, said that the Expert P Series line was created to answer complex operational challenges in this modern era.

"We understand that the business world and government institutions face various operational challenges. Therefore, ASUS presents devices with high standard of durability, safe, and ready to use for the long term," Yulianto explained, when met in Gondangdia, Central Jakarta on Friday, May 16.

Although aimed at professionals and institutions, many of the features in it are actually very suitable for womenpreneurs. For example, an easy ExpertBook P3, has a high-resolution legacy screen, and an AI-based online collaboration feature, ideal for video calls with a team or client.

According to Aldy Ramadiansyah, Indonesia's Country Product Marketing Commercial Business, the Expert P Series device is not only about specifications, but a real solution.

"We made this product so that it can be directly purchased in stores, not only through the B2B route. So business actors who do not have big business partners can still access this technology," he said.

With a warranty of up to three years and a full-sale service throughout Indonesia, the ASUS Expert P Series line provides a sense of security for business actors who need long-term reliability, without fear of being complicated if there are technical problems.

However, technology alone is not enough. The main strength of the womenpreneur still comes from the courage and desire to keep learning.

Initiatives such as online communities, online training, and digital forums are new sources of strength. Many female business actors are now sharing tips on social media or Zoom discussions, from digital marketing strategies to the use of productivity tools.

Digital technology has paved the way for women to lead businesses in a more flexible, creative, and strategic way. With the right tools, community support, and continuous learning mindsets, Indonesian womenpreneurs are ready to face a brighter future.

In this hybrid era, it is not a big matter or small business. But to what extent the owner dares to transform, take advantage of technology, and continue to adapt.

To make work easier, you can use an ASUS Indonesia laptop. What's more, ASUS launched the latest ASUS Expert P Series product line, including ExpertBook P3, ExpertCenter P4 Series, and ExpertCenter P500 Mini Tower.

- ASUS ExpertBook P3: Certificate, Tough, Ready to Work Whenever This Laptop is suitable for those of you who are active and need a reliable device at all times. Present in sizes 14 and 16, the screen is sharp and relieved, right for multitasking or online meetings. The AI feature helps auto transcript and real-time translation, plus a cooling system that makes work smoothly without excessive heat. Tough? Already passed the military test. So it's safe to take anywhere.

- ASUS ExpertCenter P4 Series: Desktop Style for Modern Work Table If you like minimal but powerful setups, this all-in-One desktop answer. The screen is relieved (up to 27'), the design is slim, and the performance is maximal with Intel Core and RAM processors up to 64GB. Dolby ATMOS audio support and smart cameras make meetings more comfortable and secure.

- ASUS ExpertCenter P500: Small But Big Power The design is compact, but the content is fierce. Suitable for the creative industry or businesses with high workloads. Powered by fast processors, RTX 4060 NVIDIA GPU, and fast storage systems. Resist with military standards, it can be relied on for hard work every day.

- ASUS Expert P Series: Complete, Safe, and Ready to Use the Long-Term All Expert P Series lines equipped with long warranty, extra protection, and supported by a wide service center in Indonesia. For companies, there is an ASUS Control Center that facilitates remote device management.