JAKARTA Denny Sumargo, known for his work on the small screen and the world of sports, is now also inspiring people through a technology-based lifestyle.
In his role as Brand Ambassador, Densu, his nickname, shows high enthusiasm for various smart household tools that will soon be present in Indonesia.
This year, he expressed his impatientness to fill a new house with a row of high-tech electronic devices. Starting from air conditioning, refrigerators, washing machines, to TV, all of them are chosen to support comfortable, efficient, and modern housing.
"I want my house not only to be a place to go, but also a space that reflects who I am. With the right technology, everything feels simpler and smarter," said Denny in an official statement from TCL.
According to him, smart devices now play an important role in providing optimal stay experiences. Especially with the support of artificial intelligence (AI)-based features, household chores become more efficient without eliminating personal touch.
One concrete example is the ease of accessing medical records or daily information through intelligent systems. In the past, we had to open a one-on-one system, now just type 'last time to radiology', data immediately appears according to the user's history. This helps speed up the process and minimize errors," said Hasan Widjaja, GM Information Technology at the company that oversees the product line.
The year 2025 is an important momentum in the company's expansion and innovation in Indonesia. A number of new devices have begun to be introduced, including the category of smart television, cooling energy-efficient rooms, and advanced refrigerators. All of them have been equipped with AI integration to provide maximum efficiency, comfort, and connectivity in everyday life.
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The launch of these superior products is also commemorated through the National Dealer Gathering 2025 event which will take place in Jakarta. The theme 'Dare to Dream, Win the Future', this event is also a forum for strengthening relations between companies and retail partners throughout Indonesia.
At the same moment, long-term cooperation as the Official Olympic Partner until 2032 was also announced as a strategic figure that strengthens the position of this brand in the global arena, especially in terms of sportsmanship, innovation, and sustainable technology.
According to Griffin Zhang, General Manager for the Asia Pacific region, Indonesia has a strategic role in regional expansion. The main focus is to expand distribution networks, develop online channels, and bring the latest innovations that meet the needs of local communities.
A report from OMDIA 2024 states that the TCL brand is now ranked third globally in TV market revenue. In fact, for the categories of Mini LED TV, Google TV, and size 85 inches and above, it has won the top position in the world.
Regional CEO, Evan Tang, said that the company's long-term commitment is to build a technology ecosystem that is not only sophisticated, but also has an impact on people's daily lives. We believe big dreams will bring us to a better future. Therefore, we are here not just selling products, but solutions to life," he said.
One of the innovations in the visual sector comes through the latest television series that carries fourth-generation QD-Mini LED technology. With the design of almost frameless and audio system from Bang & Olufsen, this device presents an entertainment experience with high-end image quality and sound.
As for the air conditioning system, a smart AC line is launched that has a voice control feature even without an internet connection, as well as the ability to filter air like an air purifier. The AI technology in it allows the device to adapt to temperature conditions, maintain comfort while saving energy.
Supported by inspiring figures such as Denny Sumargo, technology is now a natural part of the modern life of the Indonesian people.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
