JAKARTA - Marriage is a special moment that is always colored by new trends, both in terms of decoration, theme, and overall concept. Over time, many couples began to dare to look different and carry creative ideas in planning their happy day.
Not a few couples want to get married to attend the biggest wedding exhibition, the Bridestory Market, which was present on May 1'4, 2025 at Hall 9'10, Indonesia Convention Exhibition (ICE) BSD.
There are more than 400 vendor booths that include dozens of categories ranging from photography, wedding dresses, venues, decorations, wedding organizers, jewelry, invitations, catering, and more.
What makes this exhibition even more special is that BCA is also present as the main sponsor. This collaboration presents a variety of exclusive offers for visitors who are preparing their happy days.
"It's great to be able to welcome the bride and groom again as well as our wedding vendors at this year's second Bridestory Market exhibition," said Ayunda Wardhani, CEO of Bridestory, when met by ICE BSD, Tangerang on Friday, May 2.
"We hope for this event, hopefully visitors can find inspiration and solutions, as well as a wider selection of vendors to simplify their wedding planning process," he added.
Not only as a place to shop for wedding needs, but the Bridestory Market is also a place for vendors to show off.
"Hopefully this event can be a forum to showcase the best creations and works, as well as help them develop their business in the wedding industry. We also hope that this event can sustain the success of the Bridestory Market last February," he continued.
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This exhibition is also where vendors display the latest decoration trends. According to Natasza Kurniawan, Head of Marketing Bridestory, the trend of wedding decorations is currently shifting.
"Tren is a cycle like fashion. In terms of each interpretation theme, because each vendor has a branding concept and their respective styles. Now there are many drainages, such as hordeng fabrics. That's an interpretation to look minimalist," explained Natasza.
He also added that the use of flowers is no longer the only option for decoration.
"It doesn't have to be an option, because not everyone likes flowers and wants to be modern, but they prefer to be hordeng now," he said.
One of the main reasons visitors come to the Bridestory Market is the opportunity to meet in person with vendors.
"Because those who have planning want to get chemistry with vendors, so if online WhatsApp doesn't know, can you connect it or not, because this can meet directly with vendors, they have other options because they feel they don't fit to chat or don't match expectations," said Natasza.
He also revealed that the trend of the concept of marriage is now increasingly diverse, and is often a combination of traditional and modern.
"It's still a mix between traditional and modern. There are also many traditions, for example, in the morning they want traditional contracts, there are also many modern receptions. It depends on the reference from the family," he added.
Interestingly, the trend of visitors' age is getting wider.
"There are various things about Gen Z, in 2000 there have also been visits, starting to increase. The birth of 1992 is just coming." said Ayu Fadillah, one of the Bridestory event teams.
Prospective brides who come to the Bridestory Market can find big names who are loyal partners of Bridestory, such as Lotus Design, Adelle Jewelery, Vera Kebaya, LeNovelle Cake, AYANA, The Ritz-Carlton, MORDEN, Luxe Voir Enterprise, Imagenic, Wong Hang Tailor, Grand Hyatt, SAS Designs, and many more.
In addition to looking for dream vendors, visitors can also enjoy a relaxing atmosphere in the Market & Museum area, where dozens of F&B booths serve delicious food and drinks. This area is a favorite spot to take off a moment of fatigue before continuing exploration to other vendor booths.
The redistory Market in May 2025 is not only a haven for shopping for wedding needs, but also a space to meet, share inspiration, and strengthen connections between vendors and brides-to-be. A love celebration is packaged in style and opportunity.
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