Welcoming Kartini Day, Women Can Make Passion A Profession

Illustration of women can be used as a profession (Freepik)

JAKARTA - In the midst of the rapid development of the digital world, Indonesian women are increasingly showing their important role in the world of business and education.

Di peringatan Hari Kartini, banyak wanita Indonesia menjadi sosok inspirasi. Mereka naik dan berjuang, serta mengambil peran penting dalam pembangunan bangsa.

Through the platform, many women are now able to turn their passion into a sustainable source of income, even having an impact on wider community empowerment.

One example of inspirational comes from Animate, a local skin care and beauty brand founded by Yunna Mercier in 2021. Inspired by her personal experience that often doesn't match various skincare products, Yunna decides to create her own solution.

"Since starting a business, I have developed products and marketed them digitally through the Tokopedia and TikTok Shop platforms. Thanks to the Live Shopping and Ads features, Animate sales have experienced a significant increase," Yunna said, from Tokopedia's official statement.

Not only focusing on business growth, Animate is also committed to empowering women. Of the total 800 employees spread across the Jakarta headquarters and factories in Bogor, around 70% of them are women.

"Now, we can empower more people, especially women," added Yunna.

TikTok has transformed into an inclusive space for female creators and communities to connect, inspire, and spread positive spirits. One of them is through a campaign with the hashtag #Women Greater, which encourages women to share opinions, knowledge, and self-expression through creative and inspiring short content.

Suci Ambar Wati (@suciambarwati25), a creator of historical and cultural content uses TikTok as a medium of education as well as empowerment.

"Through the historical and cultural content that I share on TikTok, I want to educate the public about the nation's historical wealth while at the same time inspiring women to share the knowledge they have with others," he said.

"I hope my content can show how women can become a source of inspiration and education, both in classrooms and in the digital world. This is also my way of realizing Kartini's spirit," he added.

Suci said this encourages women to take advantage of various spaces and opportunities to expand knowledge, build communities, and strengthen each other, as they have been doing so far.

Transformation of the digital world has brought e-commerce into a new era, namely the discovery e-commerce. In this landscape, the power of discovery (discovery), authentic content, and the community are the main elements that drive growth.

One of the success stories came from Amelia Hasanah (@amel_queens), a housewife who is now known as an affiliated creator in fashion. Starting from her love for the fashion world, Amel began sharing tips on mix and match through TikTok. Since joining as the affiliate creator of TikTok Shop by Tokopedia in 2022, she has regularly promoted local Muslim fashion products.

"Thanks to being an affiliated creator, I can earn more than enough income to support my family so that I have educational savings for children to college level," said Amel.

"I'm grateful because it turns out that passion can be a source of income without having to leave my main role as a housewife." he added.

In order to welcome Kartini Day which is celebrated every April 21, TikTok and Tokopedia continue to strive to support Indonesian women to grow and be empowered in the digital world. Through initiatives such as TikTok Shop by Tokopedia, they create a safe and inclusive space for women to explore their potential and pursue endless dreams.