JAKARTA Public awareness of the importance of halal products increasing in the month of Ramadan. Not only direct shopping, online shopping is now concerned with halal certification to make customers calm in consuming food products.

One of the pioneers is Segari, the first online food shopping platform in Indonesia to obtain halal certification for the processing of chicken and meat. The entire process of processing chicken and meat has met the strict standards set by the Halal Product Guarantee Administration (BPJPH).

This certification covers the entire production chain, starting from the acceptance of raw materials, cutting, weighing, storage, to distribution. Segari is committed to maintaining the halalness and cleanliness of its products to consumers.

We understand that halal covers the whole process, not just the final product. Therefore, we ensure that every stage at the Segari warehouse has been standardized and certified halal. With this certification, we want to provide peace and certainty in shopping for household needs, especially during Ramadan," said OO Segari, Farand Anugerah in a media statement Wednesday, March 12.

Halal standards in foodstuffs not only ensure consumption skills, but also ensure cleanliness, safety, and quality. Various studies show that halal food tends to have a higher level of hygiene as processing and examination processes are more stringent. In the halal meat industry, for example, cutting methods are designed to optimize animal blood expenditure, thereby reducing the risk of contamination of pathogenic bacteria and harmful substances that can cause disease.

Segari's halal certification process has gone through verification by accredited Halal Inspection Agency (LPH). In this case, Segari cooperated with PT Sucofindo to ensure compliance with the Halal Product Guarantee System (SJPH) in accordance with the fatwa issued by the Indonesian Ulema Council (MUI).

Every processing stage is closely monitored to maintain compliance with halal principles. The chicken and cow meat used comes from halal certified suppliers, is processed with standard equipment, and is stored in a system that maintains halal integrity and product hygiene. In distribution, Segari ensures that products remain hygienic until they are accepted by customers.

As part of the transparency effort, public figure Anissa Aziza visited the Segari warehouse to see firsthand the processing process of chicken and meat. I always rely on Segari to shop for fresh food ingredients online. After seeing the process firsthand, I understand more about how Segari maintains her quality. With strict SOPs and optimal temperature storage, the freshness of the ingredients is maintained. Plus the halal certification that Segari now has, I became more confident in shopping here, "he explained.

In addition to ensuring compliance with halal standards, during Ramadan, Segari also strives to raise public awareness of the importance of halal food through various educational activities and information about products that have guaranteed halalness. By rigorous selection of all products, customers can focus on worship without worrying about halal food.

"We hope that with this halal certification, people can be more comfortable in shopping at Segari. We are committed to continuing to provide quality halal products, so that Ramadan becomes more blessed for all of our customers," added Yosua Setiawan, CEO of Segari.

The existence of this halal certification guarantees consumers that the food consumed has met strict halal standards and health. With a wide selection of fresh food ingredients that have been guaranteed to be halal, Muslim families can undergo Ramadan with more calm and full of blessings.


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