Considered Innovative, Ashila Ramadhani Reveals Modest Fashion Indonesia Is Interested In The European Market

Founder of Taza, Ashila Ramadhani (Center) (Yesica Sitinjak/VOI)

JAKARTA - Modest fashion from Indonesia is in great demand in the European market, one of which is in London, England. Fashion fashion is a style of closed dress, not transparent, and does not expose the skin excessively.

This high interest in the European market in the modest fashion Indonesia is known through the local brand Taza which participated in the London Muslim Shopping Festival (LMSF) 2025 recently. He said that the collection exhibited by his brand was very much liked by Muslims there.

"Honestly, at first there was a lot of doubt. I thought maybe in London there was a lot of material like the one we used. But it turns out, our latest collection, The Unfeigned, actually received a positive response," said Taza Founder Ashila Ramadhani, in South Jakarta, on Friday, February 28, 2025.

Ashila said that customers in London like modest fashion from Indonesia because it is considered innovative. Starting from the materials used to the motives of the clothes.

There was one customer who came to us and was excited when he found out that this was a brand from Indonesia. They said that Indonesia has an innovative brand with a motive. They really like Indonesian brands," he explained.

Seeing this, Ashila is optimistic about the modest fashion of Indonesia to penetrate the European market. Moreover, there are not many brands that sell various modest fashion products.

"In terms of market, it is very potential to enter there, because it is difficult for them to find brands that are modest fashion like that, it is not as easy as us in Indonesia," he said.

This is also believed by the Ministry of Creative Economy of Indonesia. They hope that in the future more and more Indonesian modest fashion brands will be able to market products in the global market.

Taza's participation in the London Muslim Shopping Festival 2025 shows that Indonesian fashion modes have competitiveness in the global market. With the creativity and quality that continues to be developed, local brands have the potential to be increasingly recognized and accepted in the international arena. Hopefully this step will be an inspiration for other industry players to continue to innovate and expand market reach," concluded Deputy for Creativity, Culture, and Design of the Ministry of Creative Economy, Yuke Sri Rahayu.