JAKARTA - As a sustainable event, Indonesia Fashion Aesthetics (IFA) is back after its first successful event last year. This year, IFA will be held on February 10, 2025 at the InterContinental Ballroom Hotel Jakarta Pondok Indah. Carrying the theme The Precious, IFA 2025 will be held more spectacularly and a more interesting novelty concept.
"Considering that fashion and beauty are interconnected sectors, IFA is presented to strengthen the synergy between the two as prestisius platforms which are the main references for fashion and beauty industry players. This event is expected not only to be a place to meet, collaborate and innovate, but also to be a reference for high-class fashion and beauty lovers who prioritize quality and exclusivity," said Dian Komalasari as Founder of Indonesia Fashion Aesthetics (IFA).
IFA was formed on the initiation and big dreams of Dian Komalasary & Elma Theana, and made Itang Yunasz and Okky Asokawati, as advisors in realizing this dream. Not only here, with the presence of Marini Zumarnis and drg. Devya further strengthens IFA to become known among the general public.
This year, IFA is again presenting collaborations among fashion and beauty-enethetics industry players in fashion show, exhibition, awarding, and celebration activities. This event is targeted to be able to direct fashion and beauty-enetics business actors to improve their knowledge and experience in increasing sales and maintaining business existence and the quality of human resources (HR) is of higher quality.
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To support business actors in the fashion and beauty sector in opening and expanding markets, IFA again held a fashion show with a magnificent runaway stage. Fashion shows are also equipped with exhibitions that show the diversity of fashion and beauty products, including as a storefront for the development of the two industrial sectors in Indonesia.
Held in one full day, this year's IFA will present the excitement of a fashion show series in two parts. The first fashion show session presents collections from Itang Yunasz, Gita Orlin x Leciel, Lia Afif, Fera Signature by Fera Ali, Unie by Reni Rahardian, Si.Se.Sa, and MAZU Label.
The second fashion show presented the works of Denny Wirawan, ZETA Privè, HSE by Ennie, Arabelle Scarf, Chairent Karzai, Nada Puspita, Nabila Mysha, Ayu Dyah Andari, AMAPOLA by Paula Verhoven, and Buttonscarves.
The IFA event also aims to give appreciation for the performance of business actors in the fashion and beauty sector as an economic driver in the country. IFA gives appreciation to fashion and beauty business actors who excel through the 2025 IFA AWARD award.
The award, which is intended for fashion designers, entrepreneurs in the fields of fashion, skincare industry, and the health sector, is expected to be a benchmark for the achievements of industry players related to intellectual insight and moral integration, competencies they have, as well as real contributions made, so that it can be an inspiration for other business actors.
The recipients of IFA AWARD 2025 are the Financial Institution of Bank Syariah Indonesia for the category of the Creative Industry Observer Finance Institute, Designator Denny Wirawan for the category The Legend of Fashion Designer, Accesssories Designer Rinaldy Yunardi for the category The Most Leading Accessories Designer, dr. Sari Chairunnisa, Sp.DVE FindSDV as Deputy CEO of ParagonCorp for the Traiblazer in Beauty Industry Award category, Public Figure Ineke Koeserawati for the category The Most Instired Hijab Artist, Caren Delano Mode Expert for the category of The Most Indonesian Fashion Stylist, Erlyanie as Founder of BERL Cosmetics for the category of The Most Beauty Preneur, GLAFIDSYA with dr. Reza Gladys Dipl. AAM and dr. Attaubah Mufid as Founder of PT Glafidsya RMA Group for the category of The Most Favorite Skincare Product, Noni NBS as CEO of NBS for the category of The Most Beauty Preneur, and DR. Nadia Stefanie, SE,M.,MCE., as President Director of PT Primadona Karya Utam for the category The Most Beauty Preneur. This year, IFA again showed social concern by presenting charity or charity activities as a form of concern for the environment and community welfare.
The IFA 2025 event is supported by EKRAF and sponsored by BSI Priority, Devya Rental Clinic, PT. Ratansha Purnama Abadi, GLAFIDSYA, Berl Cosmetics, Make Over, JP Wellness Center, NBS, Passion Jewelry, Stefskin, InterContinental Jakarta Pondok Indah, and Maderia Event as Event Organizer IFA.
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