JAKARTA - Drinking coffee has become a habit for many people in the world today. This habit also makes many people try to get coffee easily and quickly every day, which makes many types of packaged coffee circulate in the market.
Most recently, packaged coffee that stole the show was coffee in the form of a toothpaste-like tube packaging. Quoting from Instagram @aboutswitzerland, on Thursday, January 30, 2025, this toothpaste packaging coffee was launched by a Swiss company, We Are Normal.
The coffee packaging toothpaste is named No Normal. Coffee paste is sold in the form of a tube with a net content of 100 milliliters, which is enough to brew up to 20 cups of coffee.
Launching from Daily Coffee News, this coffee pasta product focuses on coffee fans who like nature trips, who want everything to be simple and easy. This coffee paste is easy to carry, so they can still enjoy good coffee on every trip.
How to brew coffee paste can be done both hot and cold. The paste has also been conditioned in such a way, soluble in various fluids such as milk, water, and others.
The use of this coffee paste is also not only as a brewed drink in general. This coffee paste can be used as jam or enjoyed with the desired food mixture.
We use the coffee while in the mountains while skiing and climbing, but when in Africa when we go surfing it can be very valuable drinking water. So this coffee can dissolve with very little water, "said No Norma Co-Founder and CMO, Alexander Haberlin.
Meanwhile, the coffee beans used 100 percent of Arabica coffee beans, with a light sweet taste, were deliberately presented in them. The coffee paste is marketed through supermarkets at a price of IDR 267 thousand per tube.
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