Gen Z's Most Interested Type Of Game Based On Market Research

Illustration of people playing games (Unsplash)

YOGYAKARTA The institution that serves market research services, Lab42 Research recently released its report regarding the types of games that Gen Z is most interested in. The institution conducts internal quantitative research to seek more information about Gen Z & Gaming. For information, Gen Z is the generation who is currently 1322 years old.

Based on his research, Lab42 found that as many as 90 percent of Gen Z played several types of game games, namely mobile, console, or PC. From this figure, it was found that the details were 37 percent admitted to playing console games, while mobile games were 31 percent. Lab24 also found that the percentage of games that were attracted by the previous generation, namely Millennials, turned out to be balanced in the two types of games, namely 37 percent.

For additional information, mobile games are types of games that are played via smartphones or tablets. These types of games are in demand because they are easily accessible and can be played at any time. Examples of mobile games such as Mobile Legends, PUBG Mobile, Clash of Clans, Genshin Impact, and Candy Crush Saga.

While console games are a type of game that is played via console devices such as PlayStation, Xbox, or Nintendo with additional monitors and special controllers. This game offers more gaming experience than mobile games. The most popular console games are The Last of Us Part II (PS4/PS5), Halo Infinite (Xbox), Super Mario Odyssey (Nintendo Switch), SpiderMan: Miles Morales (PS5), and FIFA 23 (multiplatform)

In contrast to PC games that are played via computer using additional controllers. One of the advantages of this game is to be able to upgrade according to game specifications. Examples of PC games that are quite popular such as Dota 2, CounterStricte: Global Offensive, The Witcher 3: Wild Hunt, Minecraft, and Valorant.

In the study, Lab24 also found that Gen Z played less of the game genre. They focus more on game content that presents action, adventure, fighters, and buildings/simulation.

This generation also does not play games such as word games or casino games when compared to other generations.

Bagi Gen Z, saat akan memutuskan akan bermain game apa, mereka akan memilih bahwa game dapat menghadirkan fun, memiliki gameplay yang baik, dan salur cerita yang menarik. Berbeda dengan generasi sebelumnya yakni Milenial dan GenX yang mempertamatkan tantangan dibanding alur cerita.

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