JAKARTA - After the success of their first collaboration in 2022, New Era as an iconic brand known for its high-quality headwear and apparel products, proud to announce the latest collaboration with well-known Mexican designer Ricardo Luevanos.
New Era x Ricardo Luevanos presents a new collection that includes not only hats, but also clothes. This collaboration will launch an exclusive collection that combines streetwear aesthetics with a touch of artistic typical Luevano which will for the first time be available in the international market.
This new release not only reflects Luevanos' artistic vision, but also brings his "Annotations" to international markets such as the United States, Japan, Korea, China, and other countries in Europe and Latin America. This time, the collaboration extends to clothes such as hoodies, t-shirts, jackets, and bomber jackets that combine Luevanos' creativity with the New Era style.
"This innovation that is part of fashion and art is a very unique and original breakthrough. We want to invite New Era and Ricardo Luevanos fans to experience a new experience through an emotional and stylish design," said Martina Harianda Mutis as General Manager of Sports Brand Marketing SEA MAP Active.
This collection is inspired by Luevanos' personal phrases and thoughts with the spirit of urban culture and the beauty of contemporary art. These phrases evoke feelings such as nostalgia, hope, and self-reflection, with messages such as "The Past is in the Past" and "Nothing lasts forever."
"Wearing these phrases on hats and clothes is a way to express what we feel and to communicate thoughts and emotions that we often don't know how to express them," explains Luevanos, who has worked with luxury brands and exhibited his work at international art exhibitions such as Miami Art Basel.
Each product reflects the high quality and attention to the details that characterize both brands such as customizable 9FORTY hats and a variety of carefully designed clothing. The dominant colors presented in this collection are off-white and black that are carefully chosen because these colors can generate warmth and irreversibility.
The color of the hat combines pastel-colored embroidery, such as pink and sky blue, while the outfit retains minimalist aesthetics but is full of significant details.
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