Kai EXO Appears On Gucci's Eyewear Campaign

Kai EXO (Twitter @weareoneEXO)

JAKARTA - The Gucci fashion line released an eyewear campaign with Kai from the K-pop group EXO. Gucci launched photoshoots in the form of videos and photos with a strong pop culture. Kai EXO became the first global ambassador with Ni Ni, an actress from China. This is their first collaboration for the fall and summer 2020 edition.

In the released video, people enter an Amoeba Music Hollywood music store in Los Angeles. Wearing a fedora and a suit, Kai and the crowd are looking for albums and vinyl that match their personalities. The room is dominated by neon colors with a combination of Gucci glasses that depicts their personality.

The campaign video was directed by Harmony Korine, the film director for the Spring Breakers and Mid90s films who is also the photographer. Like his films, Korine shows pop culture with a synergy of youthful energy.

Models Delphi McNichol, Azu Ngowu, and Jana Jonckheere also participated in the making of the video. Meanwhile, the art director is Alessandro Michelle, who is in control of all Gucci campaigns and collections.

Unveiling the new #GucciEyewear campaign featuring # KAI — from K-pop bands @weareoneEXO and @ superm — captured inside the #AmoebaHollywood store. Shot by #HarmonyKorine, the campaign art directed by #ChristopherSimmonds with creative direction by #AlessandroMichele. pic.twitter.com/KDzoJzxqnO

- gucci (@gucci) March 4, 2020

KAI in Gucci's SS20 Eyewear Campaign 🕶 # KAI # 카이 #EXO # 엑소 #weareoneEXO #Gucci # 구찌 pic.twitter.com/FJJdNq42zE

- EXO (@weareoneEXO) March 4, 2020

Previously, Gucci presented a short film through their YouTube channel. In the “The Performers” segment, Gucci develops a fashion concept that is combined with the life and point of view of the artists who enter the segment. After presenting The Performers Act, played by film actors, Gucci performed The Performers Act to celebrate the fashion line with five entertainment figures.

Kai, is the closing story of The Performers Act which is divided into five stories. After The Clementines, Ghali, Daniela Vega, Natasha Lyonne, Kai got into a plot directed by Lucy Luscombe, the director for short films and in charge of the script and direction for independent projects.

Meanwhile, Kai and EXO are currently in a vacuum after completing promotions and tours for the album Obsession, which was released in 2019. Now, Kai is focusing on taking photo shoots for magazines and fashion lines.