Big Hit Entertainment And Universal Music Group Will Create New K-pop Group

BTS (Big Hit Entertainment)

JAKARTA - South Korean agency Big Hit Entertainment and Universal Music Group (UMG) will create a new K-pop group!

This announcement was broadcast on Wednesday, February 17th by UMG director Lucian Grange and Bang Si Hyuk as director of Big Hit and Interscope director John Janick and director of Big Hit Global, Lenzo Yoon.

They will be debuting a K-pop group for the international market through an audition program that will be broadcast starting in 2022.

Launching NME today, February 18, Big Hit manages the process of training and content production and communication with fans through the Weverse service, while UMG will work on music production and distribution.

The K-pop system will be applied to the process of creating this group, which means they will maximize their musical abilities, appearance, fashion, music videos, to interaction with fans.

"UGM has the strongest producer and composer network in the world, production and marketing capabilities. Likewise Big Hit is a company realizing the K-pop style that music fans all over the world love, ”said Yoon.

This collaboration can be seen through the Weverse application. Four UMG artists: Gracie Abrams, New Hope Club, Alexander23, and Yungblud open their profiles on Weverse, a place to interact with fans exclusively.

Last week, UMG together with Big Hit and YG Entertainment invested in VenewLive, a streaming service for concerts.

[기사] #BigHit Entertainment & Universal Music Group Details Partnership For Boy Band, Technology Offeringshttps: //t.co/F4rna30Ty1

- BigHit Entertainment (@BigHitEnt) February 18, 2021