Offline Marketing Strategy That Is Still Effective Until Now

Still Effective Offline Marketing Strategy (Unsplash Hunters Race Image)

YOGYAKARTA - Outdoor advertising faces a significant increase. In Indonesia, OOH ad spending in 2023 is predicted to reach hundreds of dollars, 10, so brands that want to promote businesses in the media need to prepare an appropriate offline marketing strategy. Want to know what offline marketing strategies are still effective today?

Because currently many brands are again using this type of promotion to optimize their marketing activities. The industry installed digital billboards, implemented a convoy of advertisements, and made murals in certain positions to increase awareness and their sales.

Some experts define offline marketing is traditional marketing that is tried directly and requires the right implementation method.

So, let the offline advertisements You create share optimal results, You must follow the guidelines for implementing offline marketing below.

1. Using Printed Media

Spreading brochures or flies is the initial conventional marketing strategy that we want to discuss. Although it seems conventional and contrary to the spirit of environmental love, it provides flies or brochures to prospective customers, it is fairly efficient.

Imagine if you give a flyer to consumers and see them read it, so you can convince them that the promotional goals that you achieve are successful. Plus, if consumers are immediately interested in buying products, of course it is very efficient.

However, giving brochures is fairly tricky. You need to think carefully about what kind of content and language you want to make. Because, whether a brochure or a flyer, it is limited to size and pay.

Continue to be a design complex as well as a message on the brochure, meaning you need more money to pay for the ad printing service.

2. Advertising on Radio & Television

When the pandemic strikes, advertisements on radio and TV have increased. Not a few industries have budgeted their advertising budgets in the media.

The reason is that radio and tv are one of the entertainment that is very much accessed by people. Then, advertising on the channel is also quite efficient because it can target various market targets.

The duration of ads on radio is generally close to 30 to 60 seconds. You can advertise through broadcaster adlibs or in other special spots.

Likewise on tv. There are various spots that you can take advantage of, ranging from commercial breaks, row advertisements running, or in one of their (sinetron/film) series

3. Install Ads on the Road

The next strategy that you can go through is to maximize product marketing, namely by placing advertisements on lanes through billboards, billboards, and transportation advertising.

This method is fairly maximal because you can make products that are promoted into spots. Another advantage of this offline marketing is that you can reach a wider audience.

You can target ads in certain positions, which are crowded with visitors so that advertisements are easily found by various market targets. The results of our study say the fact that OOH, a kind of advertisement in a vehicle, is close to 80% seen for at least a week. Audiences see it when it's jammed, waiting for the vehicle, or walking in a nearby location.

4. Community Engagement

Communities can be one of the offline marketing facilities that has a huge impact. How not, through a solid community, You can increase brand awareness and sales.

Such as building mouth-to-mouth promotions, communities that are well-built are able to share positive impacts on business. Because, they can be an extension of sales to bring in prospects.

The reason is, strengthening ties with the community will help brands build a good reputation. Your community will voluntarily share positive values so that other people who observe are hypnotized to understand and buy your products as well.

5. Become a Sponsor at Something Event

Along with increasing activities outside, many certain communities and institutions hold offline activities. For example, holding music concerts, bazaars, to sports matches.

Because it has started to return to normal, this moment is also used by businesses to intensify offline promotions for their products. One of them is by being a sponsor of activities.

With this collaboration, it is not only your business that will benefit. Become a sponsor of a mutualism activity so that the benefits will be experienced by both parties.

However, in terms of product promotion, you will get profits in the form of exposure throughout the activity, such as awareness and an increase in the selling rate.

So after knowing the offline marketing strategy that is still effective, see other interesting news on VOI, it's time to revolutionize news!