The pair Rinni Wulandari and Jevin Julian met through the Soundwave project in a talent search entitled 'The Remix' in 2015. Then they got married on May 7, 2017. Until now, they have consistently raised electronic dance music (EDM) through the name Soundwave.
The couple made a lot of progress after marriage. To be sure, one of the advancements they have is the fruit of their love, Nord Kiano Julian. Their musical talent dropped directly to Nord.
"When he was two years old he was humming to make his own tune. So amazed. Why don't we compose the song?" Rinni said while talking with VOI in the Lebak Bulus area, South Jakarta, Wednesday, January 22.
Jevin then made the Go Thomas song and uploaded it on YouTube. Unexpectedly, the song was nominated for the 2020 AMI Awards for the Best Male / Female Solo Artist category through his song Go Thomas in October 2020.
"When I knew I was nominated, I was very happy. I didn't dare hope to win, even though I still voted," Rinni recalled.
The achievement is considered as a bonus. Because at first, they wanted to prove to Nord that he was musically gifted from a young age.
"The goal is just to support, we are both musicians, so when we see the potential for him to sing loudly, why don't we compose the song. It's that far. It could be that this is to show children when they grow up. already have a song, "said Jevin.
As a Soundwave duo that carries EDM, the two of them always appear together. Rinni who was the winner of 'Indonesian Idol' season 4 in 2007 is now enjoying a career as a solo singer and duo in Soundwave.
"We are preparing a single and a Soundwave album, the plans for this year," said Rinni.
Jevin and Rinni are consistent in producing EDM music. Jevin's mixing and beatboxing skills blend harmoniously with Rinni's vocal quality. The remake of old songs also feels fresh. The success of Soundwave's career cannot be separated from the close relationship that Rinni and Jevin have built.
"For Soundwave, we really want to be able to have works that are of great interest to people. Like today, Electronic Dance Music is trending and is still around. We don't know for the next 10 years it will still be in demand or not. We want it to be there. now it exists, then later we won't be trendy. We want it to continue. Saoundwave continues to exist, "explained Rinni.
Jevin himself realizes that EDM is not a music that is easily accepted by the ears of the Indonesian people. However, Jevin didn't want to give up.
"I realize that the music I make is not easy to sell in Indonesia. So I really want to find the right market and community for my music," he hoped.
The neat collaboration between the two did not make Rinni's solo dreams disappear. "For solo, I want to have a song that can be enjoyed by many people, because my audience is still a minority, the majority want to listen to my song. Until that was my goal. I believe that if this goal is achieved, other doors will be opened more widely. wing again in the music industry, "he hoped.
Marriage changed their life habits, as well as productivity in work. "Productivity is different after marriage, ideally we have time together, have a studio at home, we can make lots of songs as we should. But we don't. Because there are certain times we need to wake up for the family. There is also time to want to relax. without a job. Maybe because he is getting older, he already has children, his spirit has also changed, not as productive and ambitious as it used to be. Maybe his mindset has changed to more relaxed, more to family, "said Jevin.
This is what underlies Rinni and Jevin feeling comfortable being on an indie label. They move according to their own creativity. Apart from that, they also have another goal of building their own label.
"To give us the freedom to create works. In order to build our own label, branding ourselves, who knows that later we can also produce other singers from our label. We prefer to develop our business, not just musicians," said Rinni.
"Actually, for us we are still starting labels, we are still learning how we can develop and enter into this digital music industry. To build an indie label for us, Rinni Wulandari and I are still learning," added Jevin.
There are more and more digital platforms for music today. Rinni Wulandari and Jevin Julio took advantage of this opportunity. However, they still need their own time and energy to learn music marketing on digital platforms.
"We learn everything, I think there are certain generations who are fluent in using certain technologies. For example, like me with the generation above me, I am more fluent in using technology than the generation above me. My father and I, for example, I am more fluent in using tools. "Digital music. But for me and my generation below, maybe I'm more fluent in using social media than my generation," said Jevin.
For music, Jevin admitted that initially it was still conventional. All he thought at first was just making music and songs. However, the changing digital age required him to learn. "So there are generations of their own. But we must keep up so that we can survive in this industry," said Jevin enthusiastically.
Jevin admitted that he was studying the pattern of selling songs on various digital platforms. Copyright patterns, keeping the rhythm of social media.
"I see that the Indies can balance the times. Because now we can't just release songs. In the past, people could release the song once a month. So there is a period to hear and remember it. Meanwhile, now every day there are new songs, if we don't manage our social media. , people will forget. This is what I am still learning, "said Jevin.
Besides that, Jevin and Rinni also learned to see the boundaries of cover and plagiarism. Because in the digital world, plagiarism is easier to trace. And the space for collaboration is also getting wider in the digital era.
"For me, for the song to be covered, I'm really happy. If it's just a cover on Youtube, social media, no permission is needed. Yes, please," said Rinni.
It's a different matter when someone re-works without permission which becomes plagiarism. Moreover, Soundwave is quite active in making old songs in the EDM version.
"The songs we make are actually those that take care of copyright as well. We want our works to be respected properly, not to be used without anyone's permission. For example, if we have permission, to be reproduced, re-released, it must have permission," he said.
Jevin is also open to collaborative work in this digital era. "The limitations of diplagious songs are the same melody and lyrics, which are more intricate and visible. Actually, cords can also be plagiarism, but not too many people pay attention to the progression of the cord. The most noticeable things are melody and lyrics. And there are limits, if no mistake, 8 bars. If more than that, it's already called plagiarism, "he said.
Even so, Rinni Wulandari and Jevin Julian do not want to waste energy by taking legal action if their work is plagiarized. They prefer the family path because they don't want to spend their energy dealing with problems in the realm of law.
"For example, I write my own songs, make my own songs and continue to be plagiarized, I will contact the person personally. I told the management, take a meeting together, we are looking for a win-win solution. Because in my opinion it's more wise and family-friendly than must use legal channels. If it can be resolved personally, why not quietly, "said Jevin.
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