JAKARTA - Global pop star Dua Lipa has collaborated with Puma as the newest face in the company's line of business. Dua Lipa will help inspire women in the world through global campaigns and inclusive initiatives that are close to their hearts.
"I am very happy to finally be able to announce my collaboration with PUMA," Dua Lipa said in an official broadcast launched by Antara, Thursday.
“From rehearsing for performing on stage to climbing in the hills, it's very important for me to feel comfortable and look good. I have so many ideas for projects and campaigns that I will be participating in and hope to make them all happen with my PUMA family. "
Dua Lipa, which supports raising awareness on women's issues and gender equality, will headline the She Moves Us campaign, which focuses on inspiring women who move together and connect through sport and culture.
Adam Petrick, PUMA Global Director of Brand and Marketing, said the brand is attracted to creativity, passion and the way Dua Lipa feels close to young female consumers.
"But most importantly, we are moved by her authentic desire to close the gender gap and look forward to supporting her through some of the brand initiatives we have planned together. We think she embodies what consumers are looking for today as a role model."
Dua Lipa has built a career that has skyrocketed in a short period of time. She released Future Nostalgia, her second album to rank # 1 in the UK, this year to worldwide recognition.
Upon its release, Future Nostalgia became the most played daily British female artist album globally in Spotify history and to date has over 4.5 billion streams.
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