Join MORF Talent Management, Deddy Corbuzier : To Bring Digital Innovation

Deddy Corbuzier. (Photo: Doc. Antara)

JAKARTA - Artist, presenter who is now actively known as a content creator on various online platforms, Deddy Corbuzier has officially partnered with digital-based creative talent management, namely MORF.

“The creative industry will continue to grow in the digital era, especially when there are more and more talented local influencers, such as D'Angels. I am very happy to be partnering with MORF to present various digital innovations so that Indonesian creative talents can have a wider stage," said Deddy Corbuzier in a written statement quoted by Antara, Saturday, February 5.

MORF is widely known by the Indonesian people after introducing the band D'Angels whose name skyrocketed thanks to the song "Cipika Cipiki".

Through this song, 7 members of D'Angels, namely Bella Kuku Tanesia, Athira Farina, Tamara Dai, Karen Kurniawan, Irene Felicia, Kezia Clarita and Adeline gained positive popularity in the country.

"Together with Deddy Corbuzier, we hope to support the needs of strategic partners from various industries by providing the most effective way to promote their brands in Indonesia, through collaborating with Indonesian creative talents," said General Manager of MORF Tery Amanda Davidson.

This partnership also marks a new milestone for MORF, having secured seed funding led by East Ventures, the most active venture capital firm in Southeast Asia and a pioneer in Indonesian startup investment.

MORF offers a variety of services ranging from talent management, brand partnerships to content development.

MORF services in the form of talent management will help creative talents such as influencers or online celebrities in terms of managing schedules, coordinating company campaigns, negotiating and reviewing work contracts between stakeholders.

Meanwhile, brand partnership services include managing cooperative relationships with brands. There is also a content development service that makes sure all content production is relevant to the personalities of creative talents and related brands.

On the other hand, MORF presents various programs to hone the abilities of Indonesian creative talents. This includes training and mentoring (training), managing content production, and helping talents optimize their personal branding.

"Through MORF, we are also trying to encourage the advancement of Indonesia's creative talents through the use of technology while at the same time encouraging the advancement of the country's creative industry," added Tery.