JAKARTA - Google Indonesia on Wednesday announced Year in Search 2021 featuring a compilation of search trends carried out by Indonesians throughout 2021, ranging from the topic of BTS Meal, Euro Cup to Care to Protect.
"Year in Search or trending search is the topic of the highest increase in a continuous period throughout the year compared to the previous year. So, this is not just one spike that we took, but this must be trending throughout the year," said Feliciana, Communication Manager of Consumer Products at Google Indonesia. Wienathan quoted from ANTARA, Wednesday, December 8.
This year, Google divided 9 categories to summarize search trends, including the main list of overall search trends. From the realm of entertainment there are categories of Songs, Recipes and Movies.
According to Feliciana, Year in Search 2021 describes the face of the Indonesian people who have very diverse and varied interests. For example, the menu that was launched by McDonalds in collaboration with BTS Meal this year was very much talked about by netizens, not only about its products but also other unique forms of creativity.
“BTS Meal is very varied. Not only from the food when it was launched, but also when the announcement was made and the variety of food that was made into anything or even the packaging was also used as something creative so that Indonesian netizens were busy talking about it," said Feliciana.
Amanda Manopo in the field of Performing Arts has become one of the most sought after names. Next is the Ali & Ratu-Ratu Queens film and the Squid Game series which are the trending searches for 2021.
In the music category, a row of songs performed by local musicians such as "Widodari" by Denny Caknan and Guyon Waton, "CHRISYE" by Diskoria and Eva Celia, to songs by foreign musicians such as "Butter" from BTS also color the most trending searches on Google Indonesia.
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