Alicia Keys And Elf Beauty Launch Skincare Line Next Year

Alicia Keys (Instagram @aliciakeys)

JAKARTA - Singer Alicia Keys will launch her skincare line. In collaboration with the Elf Beauty brand, he will release skin care in 2021.

As a public figure, his appearance is an inspiration to fans. In fact, he went viral after sharing his skincare routine in a YouTube session.

“We are proud to increase our strengths to help realize Alicia's vision. It is not only a mission to make beauty accessible to many people, but it adds a deep dimension, ”said Tarang Amin, director of elf Beauty as quoted by Cosmopolitan, Thursday, August 6.

The selection of Alicia Keys in this partnership is not without reason. According to elf beauty, the figure of Alicia Keys is an inspiration for women today. Her unfading beauty is the reason why the elves chose her.

The name of this collaboration has not been determined, but Elf Beauty guarantees that the skin care products that will be released later use the good and selected ingredients.

“Alicia is not just an icon, she is an inspiration. Her perspective on beauty is both electrifying and timeless, ”said Kory Marchisotto, chief marketing officer of Elf Beauty.

This is Alicia Keys' first collaboration with the beauty line in making a skin care product. Of course, this is awaited by his fans.

Apart from that, Alicia Keys has just released a memoir entitled More Myself: A Journey in March. He is also actively creating content about his release on YouTube under the title Diary of Alicia Keys.