JAKARTA - Maintaining dental and oral health has now transformed from just a routine to a part of a healthy lifestyle in Indonesia. Behind this shift, there is a role for local brands that continue to adapt to the needs of the times. One of them is Formula, a dental care brand from OT Group, which has just marked its 40-year journey in the health industry in the country.
For four decades, the existence of a brand is not only tested by the quality of the product, but also by how far they are able to be relevant to changes in people's lifestyles from generation to generation.
Innovation as the Foundation of Healthy Lifestyle
Along with increasing awareness of the importance of oral health as a gateway to body health, the approach taken now emphasizes education. Technological innovation in dental care is no longer just a complement, but a basic need to ensure that the community gets effective and easily accessible protection.
Jenifer Fransisca, Managing Director of Formula, reflected that this long journey is a form of meaningful relationship between health solution providers and their consumers. According to him, public trust is the main driver for local brands to continue to present products that match the characteristics of Indonesian family needs.
Social Contribution and Education Equality
"Celebrating the anniversary momentum, the focus is not only directed at business achievements, but also the expansion of social impact. Dental health problems in Indonesia often stem from the lack of access to education in remote areas," said Jenifer Fransisca.
As part of the long-term commitment, a series of educational activities and social assistance distribution were carried out at 40 points spread from western to eastern Indonesia, including:
Sumatra & Java: Medan, Lampung, Jabodetabek, to Surabaya.
Sulawesi & Kalimantan: Maros, Kendari, Balikpapan, and Pontianak.
East Indonesia: Bali, Lombok, Ambon, to Sorong.
This step was taken to strengthen the awareness that maintaining oral health is a long-term investment for a better quality of life.
Towards the Future of Oral Care
Entering a new phase, the challenge ahead is how to maintain public loyalty in the midst of a global brand onslaught. Through a transparent appreciation program and the strengthening of sustainable innovation, local brands such as Formula are trying to prove that the quality standards of the country are able to compete and remain the main choice of families.
This 40th anniversary momentum is a foothold to continue integrating dental health into the big narrative of a healthy lifestyle for an Indonesian society that is more inclusive and sustainable.
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