JAKARTA - Ahead of the Christmas and New Year holidays, many young people are fond of exploring the culinary world. However, an active lifestyle and the habit of trying various delicious foods, especially those high in fat, can increase the risk of high cholesterol from a young age.
In response to this, dr. Laurencia Ardi, internal disease specialist and Health Communicator Kalbe Nutritionals said high cholesterol often does not cause symptoms in the beginning. Therefore, it is important to start paying attention to consumption patterns early.
"Combining physical activity, a more balanced food choice, and paying attention to eating rhythms can help reduce the absorption of cholesterol from food," he explained from the official statement of Kalbe Nutritionals.
Behind the active lifestyle and body that feels fine, high cholesterol can appear without any symptoms, no wonder this condition is often called a silent killer.
Cholesterol levels can increase due to excessive consumption of saturated fat, for example from creamy foods, fried foods, to various comfort foods. Therefore, it is important to cultivate awareness from an early age so that we can maintain better health and reduce the risk later.
"It is important for us to be more aware of maintaining daily intake, especially foods high in saturated fat, so that activities and hobbies can run smoothly," said Dr. Laurencia Ardi.
"Simple habits such as balancing food choices and routinely checking health conditions can help the body stay fit, so that we can still enjoy a fun culinary experience without worrying," he added.
To answer the lifestyle needs of young people who are fond of culinary, Kalbe Nutritionals through Nutrive Benecol presents Kumpul PARPOL (Para Pemuda No Kolesterol), a fun event to enjoy favorite foods without worrying about cholesterol.
Together with Aloy and JayJax, this event is packed with a casual meal of Padang rice to your heart's content, where Nutrive Benecol is present as a companion to help reduce cholesterol absorption so that the culinary experience remains enjoyable.
"Through this Kumpul PARPOL, we want to present a way that is more relevant and close to the daily lifestyle of young people, namely hanging out, eating well, and being fun. Nutrive Benecol wants to be part of that moment by playing a role in helping reduce the absorption of dietary cholesterol in the digestive tract after eating," said Jonathan Proklamanto, Marketing Kalbe Nutritionals.
"We hope that the message of maintaining cholesterol can be received in a lighter and more pleasant way." he added.
Data supports the importance of early awareness. The survey Consumer Behavior in Online Food Delivery by Jakpat (April 2025) shows that young people are favorites with fast food menus, noodles, and Padang food.
Meanwhile, the Indonesian Health Survey (SKI) 2023 recorded that 7.8% of people aged 25-34 years and 11.1% of people aged 35-44 years already have high cholesterol, confirming the real risk for young generations.
As a practical solution, Nutrive Benecol contains Plant Stanol Ester (PSE), a natural ingredient from pine tree extract that has been clinically proven to help bind cholesterol from food in the digestive tract.
With the practical form of the drink consumed after eating, Nutrive Benecol allows young people to continue to enjoy their favorite culinary without sacrificing health.
In addition to supporting a healthy lifestyle, Nutrive Benecol also contributes socially by donating Rp50 million to disaster-affected communities in Sumatra, through the West Sumatra Association of Indonesian Internal Medicine Specialists (PAPDI).
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