Quoted from the Daily Mail, on Tuesday, March 18, 2025, small children began to make mukbang videos supported by their parents. One of the popular channels involving children's mukbang is TheCrunchBros, which is managed by a man named Jeff and his son, Jordan.
They have more than 3.8 million subscribers on YouTube and are famous for their adorable mukbang videos. Not only that, but there is also a YouTuber from Thailand with the name BANKII who has 9 million subscribers and often displays his son for mukbang videos.
In South Korea, there is a Twin Roozi account with 10 million subscribers, featuring two young mukbang girls with creative video scenarios.
Although this video of children's mukbang is in demand by many people, this makes nutritionists worried. This is because doing a mukbang video can damage healthy diet and affect children's eating habits.
Not only that, a poor diet can also have an impact on children's physical and emotional health. This can affect the growth of children in the future.
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"Food together should be family time to bond and share, but it's used as a spectator sport, which is a sad reflection of modern society," said nutritionist Aisling Pigott.
"We know the nutrition of early (important) years, regulating small children to live both physical risks and emotional relationships with food," he added.
A researcher from RMIT University in Melbourne, Glen Donnar, who studied about the mukbang video, said that children's mukbang videos had negative and positive impacts. The video can also be criticized as exploitation of children, to teaching for unhealthy food consumption.
Some viewers think children are funny or enjoy the warmth of the family atmosphere in the mukbang video. Others are watching to criticize, for example, allegations of child exploitation, use of children's image for profit, or choices of food that are considered unhealthy, "concluded Glen Donnar.
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