Unique Habits Of Indonesians In Choosing Household Electronic Devices

The choice of household electronic devices (freepik)

JAKARTA - Most people in the world, including in Indonesia, use various electronic devices at home to facilitate various jobs. Some household electronic devices are washing machines, rice cookers, refrigerators, air fry, and others.

However, in the preferences of the types of electronic devices used by the people of each country, it turns out to be different. Indonesians prefer household electronic devices that consume lower electricity or low watts.

"For Indonesia (the use of electronic devices), now it's very unique. The lower the watt, the better," said the producer of Small Domestic Application Toshiba Lifestyle Indonesia, Antonius Widjaja, when met in the Kuningan area, South Jakarta, on Thursday, February 6, 2025.

For the people of Indonesia, electronic devices with low power consumption are better. This is different from other countries that tend to like high-power electronic devices, one of which is Vietnam.

"Other countries want their watts to get higher and better, because the process is getting faster. Blender is getting faster, smoother," he said.

For Indonesian consumers, the lower the watt, the better. Cook rice, the important thing is 400 watts, it's okay for a long time If in Vietnam, the 400 watts don't sell well. Those that sell are 1200 watts," he added.

The prevention of electronic devices for the Indonesian people is considered unique by companies that sell household electronic devices. This also makes companies have to adapt their products to consumers in Indonesia.

"That is what is unique to Indonesian consumers. So when we bring products to Indonesia, we make what consumers like in Indonesia, we make a low-watt version," he concluded.