Bank Jakarta Partners with Persija, Not Just Sponsorship but Strategy to Build the Jakarta Ecosystem 

DOK Bank Jakarta

JAKARTA - The collaboration between Bank Jakarta and Persija Jakarta does not stop at the logo on the jersey. The partnership of the two institutions that carry the name of the capital city is directed to build an ecosystem that connects football, financial services, communities, to the people of Jakarta.

Bank Jakarta President Director, Agus H. Widodo, said the cooperation with Persija is a step to change the pattern of partnership from mere sponsorship to a partnership that presents an experience for the community.

"This cooperation is not just a sponsorship and not just about the Bank Jakarta logo on the Persija jersey. We want to bring together two big Jakarta ecosystems, namely Persija with football, a community and an extraordinary passion, and Bank Jakarta with financial services, technology, and the city ecosystem that we serve," said Agus, Monday, August 10.

According to Agus, Persija and Bank Jakarta have the same identity because they both carry the name Jakarta. Persija represents the capital through football, while Bank Jakarta is present through financial services for citizens.

"Persija carries the name of Jakarta on its chest. Bank Jakarta carries the name of Jakarta in our identity. We were born and grew up together in the same city and carry one name, namely Jakarta," said Agus.

The collaboration comes at the same time as major changes in Persija's body. The club nicknamed Macan Kemayoran entered the new season with new coach Shin Tae-yong and a number of new players who brought hope for improving the team's performance.

For Bank Jakarta, the character of the game brought by Shin Tae-yong has similarities with the direction of the company's transformation. Speed, courage to take opportunities, and teamwork are values that want to be applied in the organization.

"We are interested in Coach Shin's philosophy, namely playing fast, attacking, having high mobility and moving as a team. That is also what we are doing at Bank Jakarta. We want to be faster, more agile, more courageous to seize opportunities and most importantly, the entire organization moves as a team," he said.

Agus assessed that the changes that occurred at Persija and Bank Jakarta had the same goal, namely to improve quality and competitiveness. He hopes that the momentum can bring the two institutions to grow together.

"Hopefully this season is not only Persija who will be promoted, but also Bank Jakarta," he said.

In addition to introducing cooperation with Persija, Bank Jakarta also introduced updates to digital services through the official bankjakarta.co.id website. These changes are part of the company's strategy after the transformation of the identity from Bank DKI to Bank Jakarta.

Agus emphasized that digital transformation is not only related to changing the name or appearance of services, but also the experience provided to customers.

"For years, people have known us through bankdki.co.id. Now it's not just the domain that has changed. We want Bank Jakarta's digital experience to reflect the bank we are building, fresher, more modern, more intuitive and more customer centric," he explained.

According to Agus, Bank Jakarta wants to build public trust through the quality of its services, not just because of its status as a bank owned by the DKI Jakarta Provincial Government.

"We don't want people to choose Bank Jakarta just because we belong to the DKI Provincial Government. We want to be chosen because we are worthy of being chosen. That is the Bank Jakarta we are building," he said.

Persija's large support base, especially The Jakmania, is one of the reasons why this cooperation is considered strategic. Bank Jakarta sees the football community as part of the Jakarta community ecosystem that can be developed through various programs.

On the other hand, Persija also carries a big target in the new season. Agus said that the hope of winning the title was a dream that wanted to be realized, especially Jakarta would enter the momentum of the 500th anniversary.

"There is one target that may not be written in the contract with Persija, but I am sure all Jakmania have the same target. Persija must be a champion," said Agus.

According to him, Persija's success in winning the trophy at that momentum will be a gift for the people of Jakarta. "Moreover, Jakarta is heading for a historic momentum of five centuries. If Persija can present the title at that momentum, it will be the perfect gift for Jakarta," he concluded.

(Photo: Bank Jakarta)