JAKARTA - OATSIDE, the number one oat milk brand in Asia, continues to expand its portfolio by strengthening its presence in the plant-based ready-to-drink (RTD) coffee category.
Since it was first launched two years ago, the OATSIDE Coffee line such as Caffè Latte and Caramel Macchiato has received a positive response from consumers. This product quickly became a favorite choice, especially for minimarket consumers and office workers who are looking for coffee with a delicious taste.
However, as consumer needs evolve, OATSIDE sees an opportunity to strengthen the character of coffee in the OATSIDE Coffee line, which was previously in tetra pack packaging, with a new packaging so that consumers can better understand that this product is designed as an oat milk-based RTD coffee, not just an oat drink with a coffee flavor.
In response to this, this year OATSIDE Coffee presents a relaunch that includes:
* Improved formula with stronger coffee taste (stronger)* Practical and easy to carry anywhere* As well as the launch of the latest variant, OATSIDE Espresso Roast, the most intense RTD coffee in the OATSIDE Coffee line
Previously, OATSIDE Coffee was available in two variants, namely Caffè Latte and Caramel Macchiato. In conjunction with the relaunch of OATSIDE Coffee, OATSIDE is now introducing its latest variant, OATSIDE Espresso Roast, with a stronger original coffee flavor. As a guide for consumers, OATSIDE also introduces a coffee intensity level system based on the "coffee bean" icon on the packaging. OATSIDE Espresso Roast comes with an intensity of 5 as the highest intensity, while OATSIDE Caffè Latte is at level 4 and OATSIDE Caramel Macchiato at level 2, so consumers can easily choose the taste and intensity of coffee according to their preferences.
OATSIDE Coffee is one of the RTD coffee products in Indonesia that offers 100 percent plant-based coffee with a taste that is still creamy and satisfying. This product is also very accessible because it is available at minimarkets throughout Indonesia at affordable prices, ranging from Rp. 9,000, and has a relatively lower sugar content.
To celebrate the launch of OATSIDE Espresso Roast, OATSIDE Coffee will be closer to consumers through a large-scale activation on Car Free Day Jakarta on July 26, 2026. In this activity, OATSIDE invites consumers to try OATSIDE Espresso Roast directly, which has a balanced blend of coffee & Oatmilk with a stronger coffee intensity.
As the latest variant, OATSIDE Espresso Roast is already available at the Official Store OATSIDE on Shopee and minimarket.
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