PT Pegadaian (Persero) continues to strengthen its commitment in creating shared value through the launch of the Pande Emas Program in the Manado Regional Office work area. This program, which is part of the Pegadaian Peduli Social and Environmental Responsibility (TJSL) initiative, is a company step in empowering local gold craftsmen while supporting the strengthening of the Bullion Services ecosystem in Indonesia.
The Pande Emas program is developed through the Creating Shared Value (CSV) approach, which integrates community empowerment with the development of the company's business. Through this program, PT Pegadaian (Persero) provides support in the form of capacity building for artisans, provision of production facilities, business assistance, to education of Pegadaian products and services so that artisans have better competitiveness and are able to develop their business sustainably.
As part of the implementation of the program, PT Pegadaian (Persero) carried out the kick-off of the Pande Emas Program in Palu City, Central Sulawesi, through the delivery of equipment assistance, training, and the inauguration of Pande Emas operations. The presence of this program is expected to expand public access to gold jewelry services while opening up opportunities for economic growth for local craftsmen.
Previously, the Pande Emas Program has been implemented in several regions in Indonesia and has shown a positive impact in increasing the capacity of craftsmen and the quality of services to the community. This program also recorded a community satisfaction rate of 89.99 percent with the Very Good category, and received various appreciations for the implementation of Creating Shared Value carried out by the company.
"The Pande Emas program is a manifestation of PT Pegadaian's (Persero) commitment to creating sustainable benefits for the community through the empowerment of local gold artisans. We hope that this program can strengthen the Bullion Services ecosystem and provide added value for the community and companies," said Deputy Business Area Palu, Putra Aspin Rahmatullah, PT Pegadaian (Persero), in a statement, Thursday, July 16.
In the future, PT Pegadaian (Persero) will continue to develop the Pande Emas Program to various regions as part of the company's commitment to presenting TJSL programs that provide social impact while supporting the strengthening of a sustainable business ecosystem.
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